List of Movies and Favorite Characters

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This can be accomplished through:

- A definite statement of what the need or want/problem is.

- They need to be proficient in English especially oral communication skills

- Give examples illustrating the problem. Paint verbal pictures to really get the audience to feel the problem.

- Back up with statistics, examples or testimonies.

- Explain the consequences of not changing and show the audience how this is directly related and important to them.

Example:

Nowadays, most of the professional job opportunity comes with requirements that say the job seeker must be proficient in both Malay and English language. Many employers in Malaysia complain that our school and university graduates are not proficient in English and thus are not employable. Because of this, it is very crucial for all of you as graduates, especially those who seek to have a professional career opportunity to acquire a high degree of English language command especially in English oral communication. The low level of English proficiency will make it hard for you to be employed. According to report in Malaysia Today entitled "Malaysia has 60,000 Graduates Unemployed", it is found that due to the lack of skills like communication skills, lack of working experience and lack of proficiency in English, an estimated 60,000 Malaysian graduates are currently jobless. The report also conveyed that from the estimation number of unemployed graduates, 70% are from public universities, 26% from private higher learning institutions and 34% of those graduated from foreign universities.

Introduce the solution to the problem that has been built (the fear-then-relief strategy).

-For the first time, the audience needs to be told, very directly and clearly, what it is they need to do to be a competent English speaker.

-Explain the solution to the problem which in this context, the unemployment rate and statistic.

-Demonstrate how the solution can help fulfill the problem that has been told.

-Reveal evidence supporting the solution.

- Insert anecdote (relevant story)

- A story of graduates who was unemployed and have difficulties in getting a better job because of their poor English proficiency and motivated to make changes by……

Theories of persuasion that will be used:

- Elaboration likely hood model

- Heuristic systematic model

- Cognitive dissonant theory

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