Google Inc. Case Study

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- Target market:

Because Google home is still a new addition in technology world from Google company, people still waiting this device to be available in other languages beside English. Plus, due to the previous reason, google home device just available in the United State of America. Thus, people in other country have to order it from U.S.A and ship it. The good thing in this device that is it suitable to all ages young and adults. In talk about price, google home is an affordable device which carry several uses and services in compare to other devices.

- Value proposition:

Google Home has many clear statements that can be easy reach its customers and they can obtain the targeted idea. One of these statements is what it was written in google store website and it says, “Meet Google Home. One call. 24/7. Just start by saying OK Google” Another statement says, “Google Home is powered by the Google Assistant. Ask it questions. Tell it to do things. It's your own Google, always ready to help” from the same page. (store.google.com).

- Place:

- In U.S.A:

- Google Store

- Best Buy

- Walmart

- Target

- eBay

- others

- Not available internationally

- Positioning Strategy:

Google Home build a strong strategy to create a strong positioning between competitors and in customers’ mind. Although this new device was not the new in technology world, google has created and developed some features that many users desired in other similar devices. This strategy made many people who are interested in technology to prefer it rather than other.

- Promotions:

This device is almost three weeks’ old, it is still new brand device that capture lots of attentions and makes lots of news in website that seek to obtain latest information about it. Recently, this device had an appearance on a TV show which called modern family.

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- Conclusion:

As shown above, Google home is a great addition in technology world with all advantages and disadvantages. Thus, the main goal of this content is to provide a rich reference to customers and others who would like to obtain this smart device for any purposes. Hopefully, this paper cover overall marketing aspect, so it might help new marketers, businesses, or individuals to take advantages of it.