Google Case Study
Autor: Mikki • November 1, 2017 • 811 Words (4 Pages) • 590 Views
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the doors. As long as it focuses on maintaining high employee morale while producing innovative products Google should be able to sustain comfortable growth.
5. On balance, do you think Google has a serious public relations problem?
No, one of the concerns is that google has a climate of arrogance and cockiness. This can easily be fixed, as stated a “softer tone needs to come from the top and work its way down”. The most serious concern would be to achieve better communication with its customer.
6. What is a strategic window of opportunity? What firms are most likely to discover such windows?
A short period of time where an opportunity exist where the competitive abilities in an organization and the markets existing needs fits. Firms that are most likely to discover such a window are those in the technology industry.
7. As a Google Stockholder, should you be worried if the Microsoft merger with Yahoo goes through?
No, Google holds the majority of the online advertising and search engine market, and it would be hard for Microsoft and Yahoo to persuade dedicated Google users away from their favorite search engine.
Hands-On Exercises
1. I would spend time at several Google sites observing, performing research and collecting data to find the best solution to solving these problems. I would suggest conducting workshops to facilitate discussions for performance improvement. I would also suggest interim progress reports to review and discuss performance issues.
2. To improve this situation I would put an emphasis on a customer-centered culture. Listening to and making and actual attempts to fix customer concerns. I would also implement weekly standup customer service meetings to address customer concerns.
3. To foster innovation in a medium sized firm there must first be an intent to innovate. To live out this intention the firm must develop an appetite for rigorous thinking and build to maintain it. It must establish a culture that is willing to embrace risk while channeling innovative thinking throughout the organization
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