History of Business

...

The government policies of UAE are favorable to the company but it needs to focus on how to adapt to the policies of the other countries in which the expansions are done and ongoing. The technological aspect is essential to focus. Etisalat needs to keep updating its technology according to international standards. It used to be the only telecom company in UAE and has a strong customer base of faithful customer base. The competition of Etisalat includes companies like Telenor, AT&T, Vodafone and DU.

Strength

Weaknesses

- The government policies of UAE are favorable to the company but it needs to focus on how to adapt to the policies of the other countries in which the expansions are done and ongoing.

- Provides facility of 3G connectivity and voice roaming.

- Robust brand image.

- Government affiliated.

- Managing operations in other countries.

- Expanding can cause a compromise to quality.

Opportunity

Threats

- Enhancing technologies to 4G.

- Strong brand image helps in expansion.

- Considering the legal aspect of its business environment, it has to comply with international standards as well as rules set by the government of UAE. It has to face a different set of laws in the new countries that it expands to.

New competitors entering the market and the existing competitors in the countries Etisalat has expanded to.

Etihad Airways

Etihad airways is a world leading airline company based in UAE. It has a strong local competitor which is Emirates Airlines and other competitors are international airline companies with similar flight routes. The customer section of Etihad is the upper middle class and high class section of society which wants a luxurious travel medium. (Etihad, 2014)

Strengths

Weaknesses

- Affiliation with the Abu Dhabi Government.

- The flight frequency is very high.

- Covers 55 countries.

- Strong brand image with sponsorship of many events.

- High amount of reliance on international traffic.

- Very high level of competition from other international airline carriers.

Opportunities

Threats

- The fleet is recently purchased which assures customers of a safe flight.

- Chance to expand in terms of global destinations.

- It can affiliate with the airports to provide high quality services.

- High amount of competition from local airline companies.

- High cost of fuel.

Bibliography

Ebert, R. J., & Griffin, R. W. (2014). Business Essentials. Prentice Hall.

Etihad. (2014). Annual Report. Abu Dhabi: Etihad.

Etisalat. (2010). Annual Report. Dubai: Etisalat.

Goodnight, R. (2011). Laissez Faire Leadership. In Encyclopedia of Leadership (pp. 820-823). SAGE Publications.

O’Rourke, K. H., & Williamson, J. G. (2000). WHEN DID GLOBALIZATION BEGIN? Cambridge: NATIONAL BUREAU OF ECONOMIC RESEARCH.

White, S. D. (2010, June 18). The Evolution of Marketing. Retrieved from dstevenwhite.com: http://dstevenwhite.com/2010/06/18/the-evolution-of-marketing/