Coca Cola Case Study

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maybe somewhere in Europe, on a beautiful sunny day. A lady in a white shirt is attracted by the existence of the Cadillac. The background is a contemporary European style stone-carved store front that sells luxury clothing. Besides images, the ad also contains the logos, advising taglines and slogans.

General Motors of Canada Company paid for this advertisement in the magazine.

Product/Service Analysis:

Product description:

The product being advertised is a white Cadillac XT5 Crossover 2017 Edition. This vehicle is very luxury, spacious, and multifunction, and can also satisfy people’s distinct styles.

In terms of its exterior/interior features, the car ,,,,

1. 5 seats

2. Besides white, the car also comes with black, silver…colors

3. …

• Luxury - MSRP starting at $45,200, durability -

• They are sold at Cadillac dealerships

• Performance

1. 3.6 L V6 engine gives driver the speed they need

2. All-Wheel Drive gives driver smooth handing experience

• Target audience

Persuasion techniques:

The ad slogans, “…” and “..” explains the car’s…

The ad designer tries to create an atmosphere of purity and simplicity by using mainly white and silver colors for both the product and the background.

- Appeal

Evaluation of the effectiveness of the ad:

slogan

The uses of colors in this ad is not effective because the colors of the car and the background are too similar, making the main product (car) not easily seen. If they change the color of the car to red, the car will stand out.

Appeal:

Reason to choose the brand and its influence on my willing to buy:

I am car fanatic and Cadillac is one of my favorite brands in the world. I like it because … That’s why I chose this brand/ad.

After seeing this particular ad for Cadillac, my feeling towards this brand changed/did not change because….

VIA Rail Canada

I watched this advertisement in<Cooking Issue> magazine.Trademark owned by VIA Rail Canada Inc.There are lots of soft seats in the train and full scenery open window to enjoy the whole scenery.The hype word is “CANADA’S best window”,Discover the people and places that make this country unique.At first, you can learn lots of geographical knoeledge and there are lots of mountains and lakes during the train driving. In addition, you can enjoy the family time.For example, the elder cannot walk in a long period time during the traveling, you can choose this way to enjoy, they can lie on the soft seat and enjoy the night sky. It is the special experience with your family.This is not a product selling advertisement,it is a service or environment feeling selling.You might travel twice a year, and it is the best choice to relax.It sale $300 per ticket, it is a little bit expensive, but you will feel more comfortable than air plane. In Vancouver,lots of people are more likely enjoy the family time, you can see the scenery instead of take another train.It take longer time than other transprotation but you will have the different feeling.