Coca-Cola Quantitate Analysis Project

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The achievement of the company set goals will revolve around the significance of a balanced diet, promotion of active lifestyles, product packaging and innovation as well as environmental protection. Additionally, Coca-Cola should streamline its innovation with the current activities and capabilities through conferences, happenings, and increase in events offering visitors and clients an opportunity to reflect on global issues such as food and environmental sustainability.

Partnership, Collaboration and networking

Collaboration and networking are major integral practices that can assist multinational private corporations such as Coca- Cola to minimize on their costs and expenses while increasing their revenues. Over years, Coca-Cola has continuously taken part in several global expositions. Coca-Cola should, therefore, take an integral role in signing agreements with other companies such as Pepsi to realize the containment of the ever experienced crisis in the sugar industry. The company can partner with major international sugar producing companies in order to enjoy supernormal profits.

Additionally, the recent partnership of Coca-Cola with Expo 2015, an Italian company will see the two companies increase their revenues and minimize on their costs of production. The partnership began May 2015 and will end in October 2015 to ensure effective address of food and environmental challenges (Milano, 2015) Moreover, the partnership activity between the two businesses is, consequently, an event of national and international reach. Coca-Cola’s General Manager Italia, Evguenia Stoitchkova developed more interest in the new approach as he believed that it will have a synergistic boost to the revenue and profitable output of the multinational organization.

It has always been the dream of Coca-Cola to achieve an evidence-based achievement of commitment to reducing and minimizing the environmental impact of its activities. The partnership not only offers a reduction of the environmental effects but also serves an entity for promoting active and healthy lifestyles while encouraging the development of communities where Coca-Cola operates.

Active Involvement of Consumers

Jackson, Schuler, and Werner (2012) argue that active participation in the innovation, design and delivery of all organizational programs by all stakeholders results in desirable development. Cooperation and collaboration are fundamental determinants of the today’s scope and scale of addressing global challenges. Coca-Cola should involve all customers, clients, employees and stakeholders to effectively take part in its activities in order to realize growth in sales. Carrying out a survey and research by involving customers helps to gauge the consumer’s views, choices and preferences.

Decisions and suggestions made by customers are essential determinants of the success of an organization. One important way of ensuring that Coca-Cola increases its sales is by taking an active leadership in sponsoring sports and other activities. For instance, Coca-Cola should strengthen its operation by investing heavily in University games, swimming, racing and international competitions such as the Olympic Marathon, RBI series and the world cup.

Fast of Integration Services

Coca-Cola should anticipates deeper and more influential innovations in future. Consequently, the company’s classification and assessment should purely depend on its value chain and its sustainability practice. Notably, Coca-Cola should work while incorporating its sustainable innovation at local and global market levels in all aspect of its operations. The process should stems from the process of its ingredients to a widened range of drinks, and the renewal of water equivalent the amount used in the recovery and the recycling process of packaging. Employing the use of the 3R strategy will ensure that the company achieves supernormal profits. Re-using, Recycling and will help the company to save on its resources. A good example is where Coca-Cola bottles can assist in the growing of plants without necessarily using soil referred to as hydroponic.

Ensuring Sustainable Land Development

According to Bagley (2015), Coca-Cola Company declared in 2013 that it would start carrying out independent reviews of environmental, social, and human rights. The process will take place in countries bearing the location of its primary sugar supplies. The new innovative strategy aims at ensuring that Coca-Cola does not purchase from sugar plantations guilty of ‘’land-grab” where the company takes land from local owners. However, the step was as a result of pressure and enforcement from Oxfam, a Human Rights group.

According to Bagley (2015), Coca-Cola should adhere to the set ethical standards, rules, laws and regulations to ensure that it achieves maximum revenues from its sales. Failure to operate within the set guidelines and standards can cause severe consequences to a company. Coca-Cola lost its social license because of being accused of causing persistence drought in many of the agricultural lands in Kerala (Tench, Sun and Jones, 2014). The local stakeholders did not allow the company to operate in the area anymore. The decision came after the company's failure to comply with the water rights and sanitation as well as the .land sustainability requirements (Tench, Sun and Jones, 2014). Coca-Cola, therefore, should achieve sustainable land development by establishing numerous sub-branch locations of the company all over the world.

Conclusion

Current organizations continuously aim at increasing their sales revenue while minimizing on the costs. This paper has effectively examined Coca-Cola as preferential company operating all over the world and discussed its quantitative project analysis. It is indispensable to realize the various strategies that Coca-Cola should employ in order to realize supernormal profits. The company should, however improve on the application of its market mix strategy, ensure effective management and implement partnership and collaboration for its successful achievement in increasing sales.

References

Bagley, E. C. (2015). Managers and the Legal Environment: Strategies for the 21st Century. Cengage Learning

Bodden, V. (2009). The story of Coca-Cola. Mankato, MN, Creative Education.

Butler, D & Linda, T. (2015). Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) Ney