Csr Case Studies : Coca Cola
Autor: Sara17 • February 2, 2019 • 826 Words (4 Pages) • 981 Views
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- What risk is there to Coca Cola in using its NGO partners as a key means to reach out to local communities?
The NGOs running the program on behalf of Coca Cola do most of interaction with the local communities. It does not reach out the local communities itself and its only focused on the outputs of the programming, such as the number of communities students served and it measures whether the NGO partner meets the timeline, budget targets and amount spent per beneficiary reached.
- What can Coca Cola do to improve its community programming?
Coca Cola has developed their CSR community programming which covers education, health care and the environment projects. However, in Vietnam a key stakeholder, employee volunteer component is missing which is important for the improvement of community programming. Besides that, Coca Cola is using NGOs to interact with the communities but it has a risk for Coca Cola (might not be able to have true information). Hence, Coca Cola should directly do the community programming and build direct relation with the community in order to improve the quality of the community programming.
- Will Coca Cola’s efforts for sustaining program after their direct supports ends succeed?
Yes. Cola Cola focused on sustainability in its CSR programming that how will the families and schools continue to use the equipment after the project, including fund for repairs and maintenance.
- How can Coca Cola make its monitoring and evaluation provide information to measure whether its CSR programming is supporting its strategy?
Coca Cola strategy is to use its CSR programming to build positive brand image and run its business successfully as it believes that successful communities translate to successful business. Hence, Coca Cola has invested heavily in monitoring an evaluating its project and results have been a more positive brand image with positive press coverage in September 2010 alone, one press even ton the launch of the clean water project in Lien Chieu District generated 13 positive press articles in local papers.
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