Audiovisual Communication

Audiovisual communication

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Audiovisual communication

Information is an amount of data, and it is measure in terms of quantity. It has an important relation between false and true parameters. One of the important characteristics is the veracity. It can be true but it can also be false. It is not only true or only false.

Communication: it is measure in terms of quality. It is more than the content. It is meaning.

“Who says what in which channel to whom with what effects?”

http://communicationtheory.org/wp-content/uploads/2011/06/shannon_weaver_model.jpg

The source of a communication system gives the message a bias, and this bias contaminates the message from the beginning to the end.

The transmitter has to be with the context and the frame of this transmission.

The channel is the technology, what we expect from it.

The receiver is the target of the message, so the message has to respect the characteristics of the source for the receiver. It is a construction for the source, and at the same time it has its own characteristics. Most of the time we tend to adapt ourselves to the shows. When we see a show we like, we want to mimic it.

Destination: the target that makes the decision of buy or not the product.

4 main characteristics of media.

1. Ubiquitous: we all share a common perspective and feelings.

2. Pervasiveness:

3. 4. Persuasive: filters and mediators of social experience: they not only tell us what to know about reality, but also train us in how to know reality

* Media-saturated world: we have more information than we need. Expectations of immediacy, customization, interactivity.

* Filtering information overload: daily me.

* Cultivation of expectations and cravings.

1. Story tellers on reality: media wants to entertaining, so it acts as a story teller. Media is a way of talking and it serves as role model.

Expanding our beyond immediate physical environment:

* Stories about how things work

* Stories about what things are.

* Stories about what to do.

* Representation v. reflection.

Ritualistic, automatic exposure:

* Exposure as a force of habit

* Filters down

From communities to publics:

* Loose aggregations of people who share some common consciousness, even when not a common space.

* Retribalization of publics into segmented audiences.

Motivations of creators of media messages:

*Something to sell, rather than something to say.

*Reaching lowest common denominator.

*Risk reduction through proven formulas.

Importance of Media Literacy

1. Increasing our control over mass mediated communication. Awareness of:

- Why and how we use media. Functions of media:

1. Enjoyment/diversion

2. Surveillance

3. Interpretation of reality

4. Companionship: “social currency” and “parasocial interaction”

- Why and how are media messages constructed

- Our powers and limitations in controlling our symbolic environment: structure v. agency

Explanation of communication and mass media

1. Communication: from Latin, meaning to be in common

2. Through communication, humans place their position among others and in the world

3. Levels of communication

1. Intra-personal communication: it has to be when we talk ourselves

2. Two-way/Interpersonal communication: it refers to the interaction with other person or with the media. Face to face communication

3. Small-group communication: when you talk to other group or when a group talks to another group

4. Organizational communication: when you receive a communication from an institution or when you talk to an institution or an organization

5. Mass/Public communication: the more important ones. Internet, newspapers…They are technologically supported

These levels are now being changed by Internet and ICT

1. Communication interaction through messages

2. Mass communication industrialized production and distribution of messages through technology. (Attention! Medium=singular; media=plural)

3. From communication to mass communication:

* Organizational source

* Transmission through complex systems

* One-to-many communication

* Indirect feedback

A commercial, for profit system.

1. Users/consumers → changing role thanks to technology. The user uses the product but he does not pay for it, while the consumer pays for the product

2. Advertisers → main financial engine for media companies

3. Media companies → an environment increasingly define by oligopolies and conglomerate. For example, Disney with “Star Wars” or Warner with “Harry Potter”

4. Media employees → “below-the-line” (clerical, camera men, crafts, low management) and “above-the-line (talent, high management) ones

5. Regulators → governmental agencies, at