Business Stakeholder Engagement

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- Form into your usual four activity teams.

- Your tutor will assign one of the four initiatives to your team.

- Children’s Safe Drinking Water Initiative,

- One Laptop Per Child,

- Techsoup or

- Kidsmart.

- Use Mitchell, Agle & Wood’s (1997) “Stakeholder Salience” Theory to discuss how your allocated initiative is likely to be viewed from the board of a large sponsoring company.

- Take contemporaneous notes during your team discussion and when other teams report their deliberations.

- As a team, answer each of these questions as they are introduced by your tutor

- Who is the stakeholder, and who is the observer in your initiative?

- What is the salience of the stakeholder in the view of the observer?

- Does the salience ever change?

- What types of stakeholder relationship might apply?

- What problems might occur in the stakeholder relationship?

- Your ideal future employer … what stakeholder relationships do they have (or should have)?

Follow-up Activities

Complete the reflective journal in your own time, and then continue the discussion in your team about how to impress a future employer with your knowledge of their stakeholder initiative(s). Keep your notes for future job applications!

Remember to download the Student Brief for Activity Five. Discuss this content in your teams, and learn the character profiles. At least one member of your team has to be the spokesperson in the debate. Activity Five will produce content for your assessment portfolio.

Directed Reading

Crane A and Matten D (2010) Business Ethics OUP Chapters 5 and 6

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Suggested Reflective Statement (not assessed)

Seminar Three: Business Stakeholder Engagement

Guiding Reflective Question

Student Reflection

What’s the possible impact of Power, Legitimacy and Urgency in one of the examples of business stakeholder engagement?

In that example, what do I think are both the benefits and the limitations (the possible problem areas) in this engagement activity?

What is a possible future employer of me actually doing in terms of stakeholder engagement activities?

What do I think of their activities?

Can I see any link with Power, Legitimacy and Urgency, and why they chose this stakeholder engagement activity?

What could/should, if I had the choice and decision making power in my future employers company, the company be doing, which it currently isn’t, in terms of stakeholder engagement activities?

How, using Mitchell’s et al’s. (1997) “salience” (importance) attributes (Power, Legitimacy and Urgency), can I rationalise that as a good activity for them to be doing?

Note: These questions are provided to help you reflect upon the activity. They are not to be used as a template answer to any part of your assignment.

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