Case Study Assignment of Jetblue

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Answer:

Truly Customer Focused, Customer wellbeing is in grained in the culture. Jet blue make sure that every customer experience lives up to the company slogan “Happy Jetting”. Jet blue set out customer delight by surprising them beyond their expectations.

Although the tangible amenities Jet blue think to take competitive advantage, as Jet blue CEO thinks that every other company can provide customer leather seating, food and beverages, less cost but we should do something different by providing societal benefits and making our product “word of mouth”

Jet blue provide very good customer service call center, ticketing online, company employees were very happy with Jet blue and providing their best services in favor of company. Jet blue provide new planes with easy legroom for the customer also provide leisure to customers.

Another advantage with jet blue took was a shorter root for traveling and new planes which consume lesser fuel. Due to this jet blue provide cheaper tickets to customer as compare to other company. And good management transplant Jet blue to an profitable company.

Question 3:

Which of the five marketing concepts best applies to Jet blue?

Answer:

In the beginning jet blue starts just like ordinary airlines using Selling concept Just promote their product by providing customer Hard product, new seating’s with leather covers, satellite tv Etc. But when they realized that these entire things can be replicated then they start making a culture within their airline which was UN replicated. They use marketing as well as societal marketing concept in the favor of society and when they do this Jet blue and it slogan which was “Happy jetting” become a word of mouth.

Question 4:

What value does jet blue create for its customers?

Answer:

People experience with Jet Blue becomes very good, due to their satisfaction with the company, Customers always love to talk about Jet blue. Jet blue created value added services for the customer which result in the customer delight.

Jet blue provides “Value” Price. They care about their customers and provide good services. Jet blue prepare a system using social media that was able to connect the people who had experience Jet Blue Airline. They all share their experience to each other and it became a trend to travel with Jet Blue.

Question 5:

Is Jet Blue Likely to continue being successful in building Customer relationship? Why and Why Not?

Answer:

Jet blue was formed with the idea of “Bringing humanity back to Travelling” for this they hire a new young management with lots of new ideas of Customer relation management.

They start providing comfort, leisure, customer delight, less in cost and service as per their needs and wants, fulfilling their demands to the customers. When customer gets satisfied they start loving Jet blue and Jet blue becomes “word of mouth”

Everyone wants to travels with Jet blue, which caused Jet blue airline success.

If they do not hire new management with new idea of provide best possible services to customer, jet blue never become successful in such shorter period of time.

Conclusion

Jet blues remains one of the most well run airline in the country. Its fleet one of the youngest and most fuel efficient in the industry, also has some of the best amenities for a value airline. As a result the company has been posting strong sales and savings. We look for the good times to continue. Thanks to the expected continuation of robust demand.

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