An Assignment on the Brand Management in China Car Industry: A Case Study of Hyundai

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Strategic branding management allows the business organization to have an improved branding strategic to promote the brand to the customers and to attract the customer for business activity (REFERENCE???).. Strategic branding in a country like china is very complex as the china has the fastest economy. Beijing Hyundai needs to consider the following things in the changing environment in the china:

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Figure 2: Brand Management process of Beijing Hyundai in the changing market

Source:Kapferer, 2014

Convince the Audience with Precise Brand Positioning

Beijing Hyundai must need to incorporate the business objectives with the branding strategy and needs to communicate effectively with the customers about the market positioning. Effective market positioning will help the business organization to attract increased number of customers though defining the market positioning strategy and will help Beijing Hyundai to reach increased number of people in their potential china market (Sakas and Konstantopoulos, 2010).

Beijing Hyundai must need to consider the effective communication in the time of economic downsize asthis will motivate the investors to invest in the company so that the organization can able to meet the potential markets in the existing market and able to offer aproduct to meet the demand of the customers.

Effective Brand management does not only focused to communicate with the customer but to establish a positive perception on the customer's mind about the commitment of the organization towards customers and achieve a financial success.

Consistent Brand Messaging

The organization must have to ensure a consistent brand message which needs to communicate so that the business organization can create a perception about the product in the customer's mind. Tonality is a key concept in the consistent branding for the organization and Beijing Hyundai must have to consider the factors for consistent brand messaging in the organization(Landa, 2012). This will allow the business organization to define the market position and help to attract the customers in target markets. This will also help the organization to create a long-term relationship with customers and to earn an increased reputation and recognition for the brand.

Strategic Brand Planning

Strategic brand planning is essential for effective brand management in the organization as this allow the business organization to incorporate (DOES THIS WORD HAVE ANY SYSNONMES???? the branding activity with the other activity of the organization (REFERENCE???). (REFERENCE???). (REFERENCE???).. Strategic brand planning needs to consider the branding roadmap in their process so that they can attract the customers and can enjoy an increased amount of brand value for the organization.

A strategic roadmap for the strategic brand management is presented below:

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Figure 3: The Roadmap for Developing Strategic Brand Management

Source: Dooley and Bowie, 2014

The branding roadmap in Beijing Hyundai must have to be incorporated in the development stage of the industry life cycle so that the organization is allowed to provide a constant message to the customers. In the changing market condition, the organization must have to consider the priority of the branding strategy and should include increased branding activity so that the organization can able to make a distinct market positioning from its rival and can achieve competitive advantages(Mallik, 2013).

Beijing Hyundai must also have to perform the internal branding so that the can have a larger scope to promote their brand. Internal branding iseffective and crucial but neglected most of the time by anorganization which influences the branding strategy of the organization. The organization should introduce to have their own product in employed with the activity of the organization which will reflect the commitment of the employee to the business organization and will increase the brand value of the organization.

Effective Implementation ofactions Strategic Brand Management

The effective implementation of the branding strategy is essential and this process must have to be closely monitored by the organization so that they can able to deliver the message to the customers effectively and has a long term effect on the customer’s mind (REFERENCE???).. In the changing condition, the organizationshould have a feedback collection system so that they can able to evaluate the impact of branding and can update accruing to the needs of the people(Mallik, 2013). Beijing Hyundai needs to consider the brand architecture in multi-brand management and brand equality tracking for the implementing action plan in improving brand management.

The branding activity of the business organization must have to follow a structure so that the branding procedures is easy to execute and able to establish a relationship between adifferent component of the branding (REFERENCE???).. This is essential for Beijing Hyundai for copingwith the changingenvironment of the organization.

Brand equity tracking is an effective tool being adopted in the brand management which measure the performance of the organization in terms of expenditure of the organization (REFERENCE???).. This will analyze the factor like brand drivers analysis along with competitive landscape and information source for the organization which will allow Hyundai corporation to develop a realistic branding management in the marketplace and to achieve customers satisfaction(Mihailovic, 2014).

The changing market condition in the china demands extensive branding of the product to reach to the potential customer and to create a long-termeffect on the customer's mind. Implementingstrategic branding management in the Beijing Hyundai will allow the organization to have a strong brand value and to cope with the changing condition of the car industry.

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Recommendations

Managing brand for a businessorganization is a challenging task as this process includes a lot of factors and those factors have formed a verycomplex hierarchy for managing the brand effectively. Hence here is some suggestion for Beijing Hyundai which can able to improve the strategic brand management