Causes and Consecuences of Toyota Case Study

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- What are the research questions and what is the relation with the research objectives and hypothesis?

Research questions state the purpose of the research, the variables of interest and the relationship to be examined. The relation is so important because research questions give direction to formulate the objectives and then the hypothesis, it is like a guidance.

- Define the term “epistemology of investigation” and how many epistemological philosophies are there in investigation and what are their characteristics?

It is a logic system, where is derived of a logic way the rules which are used as principle between the science and non-science. It is also called “methodology” because it is related with the process to reach the scientific knowledge.

- Objectivist epistemologies:

- Materialism: only recognizes the existence of material bodies.

- Positivism: demand to be subject to demonstrable facts and be true to reality.

- Empiricism: has the criterion of truth as the basis of experience.

- Mechanism: the possible explanation lies in nature and is explained by the movement of bodies in space

- Operationalism: Reality is explained in terms of measurement.

- Subjectivist epistemologies:

- Idealism: Reality is doubtful and unprovable, false and impossible, only ideas are based.

- Rationalism: trust in reason, determination of beliefs or techniques.

- Perspectivism: there is a relationship between objects and subjects.

- Interpretativism or hermeneutics: knowledge through the interpretation of human behavior. There are several realities depending on the subject's interpretation.

- What does it study the ontology of investigation?

Ontology is associated with a central question of whether social entities need to be perceived as objective or subjective.

- Objective: Experimental designs, quantitative non-experimental designs

- Subjective: qualitative non-experimental designs.

- Market research drivers (motives for conducting a market research)

Marketing research conducted among the consumers/businesses that purchase or may potentially purchase a product/service, and is carried out to support a corporate marketing decision making process.

- Differences between scientific research and non - scientific research

Scientific Research

Non – scientific research

Study for specific phenomenon

Related to a specific problem

We do not need to solve anything

We need to solve the problem

Basic investigation

Apply investigation

Theory is needed

It is empirical

- What is the purpose of segmentation marketing research?

Divide potential markets or consumers into specific groups with similar needs and wants

- What is the purpose of product designing marketing research?

It is to research about the packaging, product modification, positioning of the brand, test of marketplace.

- What is the purpose of pricing marketing research?

Search pricing policy, elasticity of price on demand, the importance of price.

- What is the purpose of distribution marketing research?

Research helps to find the best channels of distribution for a product and helps in the selection of distribution channel members.

- What is the purpose of promotion marketing research?

To find the best media to promote the product, test advertising, promotional budget, the effectiveness of advertising.

- What is the importance of the theory in marketing investigation?

It is used to define the variable that are going to be investigated, analyze and interpreted data, define the population, select the sample size.

- What is the importance of the theory in academic investigation?

Obtain scientific, objective, systematic, clear, organized and verifiable knowledge