Visa Case

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discount in the transaction fees per ATM withdrawal and 15% discount per card payment in retail shops. It will be applicable to the Visa-UnionPay Card users when they will use only Visa‟s network and buy from Visa affiliated retail stores outside China.

Thirdly, to decide on the antitrust case, the basic grounds of Visa and BC Card Company Limited‟s collaboration has to be considered; if it‟s mentioned in the contract that under this collaboration, international transactions were to be done through VISA‟s network, VISA is justified, or else it should compensate.

The countries including US raising concern regarding VISA‟s transaction rate will be called together in a meeting for standardizing transaction-rate for all countries and regular monitoring will be ensured for future transparency. Long Term: To be the top EPS provider among the international Chinese travellers. To use Rmb-denominated transactions after Chinese government changes policy according to the WTO regulations.

Evaluation: The case against China in WTO regarding the trade barrier issue should be continued because it does have a legitimate cause. WTO is working for making the global financial market open and boundary free for quite a while. US have a high probability of winning the case. By that time Visa will work with its unique strategies to enrich its market share. That is why Visa should come up differently with special priority status like mentioned in our recommendation. In this way, Chinese will use visa‟s network outside their country. Visa is leading the global market currently and it should concentrate on its promotional strategies throughout the whole world excluding China. So, when outbound travellers will pay through Visa in China, the suppliers will have to use Visa‟s network too and Visa‟s market share in china will increase. In this way, Visa will surpass CUP in the global market share by multiple times. The grounds of collaboration between Visa and BC-Card Company aren‟t discussed elaborately in the case so it‟s difficult to say if Visa is guilty as charged if yes, then it should compensate on legal grounds. Conclusion: The recommendations provided are optimum for increasing Visa‟s market share globally and encouraging the Chinese to use the co-brand Visa-Union Pay card so that Visa can maintain its leading status by „‟ One Card, One World‟‟.