Ibm Assignment Plan

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COURSEWORK 2 – Continues assessment (40%)

Performance of student will be evaluated based on class participations, in-class discussion and weekly presentation from Week 3 till Week 12. An online assessment using Learning catalytic which required student to complete the assessment via online. Devices included smart phone, tablets and laptop are required in order to access the online assessment during tutorial session. In line, each session of continues assessment allocated questions in the format of (1) True or false questions, MCQ or both and (2) essays discussion based on tutorial questions. Student’s performance will be evaluated according to the Assessment Grid in Appendix IV. 15 questions for True or false questions, MCQ or both with each correct answer will be award 1 marks each. On the other hand, maximum 5 marks will be award to student depends on the performance in answering essays questions. Answers for essay questions discussion are present in verbal format and marks will award to student based on the accuracy of the answer match with the scheme. Hence, total 5 session of continues assessment which accumulate 100 marks as overall will be record using Assessment Grid in Appendix IV.

ASSIGNMENT INSTRUCTIONS

1. Select ONE product or services available in Malaysia and produced by Malaysian companies.

2. Select ONE foreign country or foreign market to enter in order to market the product or services.

3. Prepare and submit a group assignment addressing the following scenario:

You are a team managing activities for a brand (product or services) on an international level. In order to harness the benefits of standardization, your company wants to use the Malaysia based product you chose as it is, in the foreign country. He wants you to present a report analysing whether that is possible.

The group assignment report should analyse whether/how the Malaysian product would work in the foreign market. Key components of the report will be:

- Analysis of how the Malaysia products or services operate in the Malaysia context (target group, culture etc). Malaysian market analysis and description about the product or services chose.

- Analysis of the foreign country environment and to compare between the foreign market chosen to the Malaysia environment, in relation to key issues affecting the mode of entry of the product or services

- A clear argument describing any elements of the product that can be kept as they are (i.e., standardized) and which ones would need to be modified (i.e. localized). The elements to consider are: product features, target group, culture and promotions activities.

The argument put forward should be based on considerations derived from theory discussed in the analysis of the foreign country’s environment.

Overall, the report should also reflect the group’s awareness of, understanding, and application of the theories and frameworks discussed in course. These should be referenced to academic textbooks and/or journal articles and not to lecture materials.

The written report will be evaluated based on the Assessment Grid in Appendix III.

APPENDIX I

TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE

ACADEMIC YEAR: 2015/2016

MAY 2015

BBDM3133 INTERNATIONAL BUSINESS MANAGEMENT

GROUP REPORT COVER SHEET

Tutorial Group: __________________________________________________________

Lecturer’s Name: _________________________________________________________

Tutor’s Name: ___________________________________________________________

Group Report Details

Topic and Question #: _____________________________________________________

Submission Date: ________________________________________________________

Important Note: Submission of Group Report is the responsibility of the students.

Team Member’s Details

Students’ Name Students’ ID No. Team Number

STUDENT NAME

STUDENT ID NO.

TEAM NUMBER

1.

2.

3.

4.

5.

Total Marks (60 marks): __________________

Appendix II

TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE

ACADEMIC YEAR: 2015/2016

MAY 2015

BBDM3133 INTERNATIONAL BUSINESS MANAGEMENT

PLAGIARISM STATEMENT

Read, complete and sign this statement to be submitted with your group report.

We confirm that the submitted work are all our own work and are in our own words.

Name (Block Capitals) Reg. No. Signature

1. _____________________ ___________________ ____________________

2. _____________________ ___________________ ____________________

3. _____________________ ___________________ ____________________

4. _____________________ ___________________ ____________________

5. _____________________ ___________________ ____________________

Programme: ______________________________________________________

Tutorial Group: ____________________________________________________

Date: