Promotional Plan for Gypsum Product

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Promoted Coupons

A promotional tool in the form of a document that can be redeemed for a discount when purchasing goods or services (Walter, 2014). Promote coupons is various, we can buy the coupons of some popular shop and restaurant that customer preferred. And once sold out the gypsum, we can send the coupons to customer as rebate. Free sample is useful promotion activities, sent out the free sample for consumer using and collect all the feedback. Free sample also can send to manufacturing company and construction site, because their demand is much more than normal customers and it will helps ReMDS to promote our product.

Conducting contests

Promotional scheme in which participants compete for prizes by accomplishing something that requires skill. Although no fee is charged for participating in contest, a certain number of proof-of-purchase tokens (business dictionary, 2014) in the contest, we can put the lucky draw code on our gypsums and we can set some expensive vouchers such as traveling ticket of European. We need to put big slogan on the label for shows the customer we are the one who do the promotion and attract them to buy more gypsum.

budget

Sponsor fairs is S$50,000 per years ,website fee S$3,000 and publication cost S$80,000

Vouchers and coupons cost S$300,000 per year and the fee has including the logo fee

How much sales can be growns

The sales increase of indirect giveaway will be 10% , coupons and vouchers increase sales plan 17%

At passed few year the profit keeping in S$7,000,000 per years, and this year will increase to 8,537,000 including the budget of promotion activities.

Sale growth expected:

Sponsorship increase: 1 % per annum

Community activities increase: 2 % per annum

Trade show increase: 0.9 % per annum

Give away increase: 0.1 % per annum

Vouchers and coupons increase: 0.5 % per annum

Conducting contest increase: 0.3% per annum

Total sell increase: 4.8 % per annum

Estimated cost:

Sponsorship cost: 30,000 SGD per annum.

Community activities cost: 50,000 SGD per annum.

Trade show cost: 25,000 SGD per annum.

Human Resources cost: 10,000 SGD per annum.

Give away cost: 10000 SGD per annum

Vouchers and coupons cost: 25000 SGD per annum

Conducting contest cost: 15000 SGD per annum

Total cost: 165,000 SGD per annum.

● Public Speaking and Conferences

First of all, we can make a speeches at conferences, meetings and other events about our gypsum products: “Gypsum and its advantages; our Gypsum material component; Gypsum products and their uses; Gypsum board, building plasters, special plasters, Gypsum sculpture etc.

Gypsum manufacturing process and what equipment is used.The purpose and importance of formulation and additives.The global market for gypsum products and regional trends.Let people to understand the important of gypsum is an easier way to make a contract.

We can offer an assortment of publications and resources that instruct on the proper specification and use of gypsum products. New and updated documents appear regularly on our website in an effort to provide up-to-date information for building professionals. Our goal is to keep professionals informed and ready to work on matters of gypsum board and the built environment.

Media relations campaigns are very variety, often with television, newspapers, radio, websites, promotional vehicles, posters, banners, flyers, brochures, poster and more.

Radio, Television, Newspapers, Internet and other media publicity

Radio, television, newspapers, Internet and other media propaganda has the advantage of wide coverage, in the form of a lively, critical periods applicable to focus on advocacy and special publicity.

Posters, Banners

Suitable posted or placed in a large crowd roadside, communities, businesses, public canteens, etc. will not affect the environment beautiful and eye-catching places.

Flyers, brochures

In business or company entrances, station entrances, theaters, shopping malls and outlet of the distribution, its content should be short and fine, the meaning and purpose of the census survey focused primarily on publicity and other aspects of knowledge should cooperate with the law.

Knowledge contests, cultural games

Weekends or holidays suitable for use in the downtown mall entrance, carried out crowds square, to receive excellent results.

Consulting activities

Can offer network consulting activities with prizes, awards hotline counseling activities to attract people to actively participate; weekends or holidays can also be used to carry out on-site face to face consultation.

Sale growth expected:

Media publicity increase: 2 % per annum

Poster, banner increase: 0.1 % per annum

Flyer, brochure increase: 0.1 % per annum

Contest and cultural game increase: 0.5 % per annum

Consulting activities increase: 0.7 % per annum

Total sell increase: 3.4 % per annum

Estimated cost:

Media publicity cost: 45,000 SGD per annum

Poster, banner cost: 10,000 SGD per annum

Flyer,