Entreprenuership and Small Business

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Designing promotional campaign

Effective marketing of products and services require time, financial stability and proper preparation. According to the website sba.gov (2016) marketing plan can be affected by the amount of money allocated for the promotional campaign. However in a situation where money is not a limitation, there could be other constraints to the effective promotional campaign. Designing a strategic promotional campaign would take an example of the following layout (americanexpress.com 2016). From the design, it is important to note that the firm has enough money to cater for everything and, therefore, step 4 would not have a lot of effect on the budget. Other constraints that would be associated with promotional design are failing to determine how to avail the products to the consumers through effective communication and forming right messages. Time would be another constraint in this case in response to the goals set but with sufficient amount of money, time becomes meaningless. Nevertheless, demand for the product, ability to supply the product under stiff competition and the size of the market would act as constraints on effective marketing.

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Conclusively understanding the competitor regarding SWOT analysis and other features that keep them in the market can be an excellent way of gaining popularity in the market through immolating innovatively what they do. Nevertheless, marketing strategy for a new entrepreneur should be at the forefront in reducing the number of clients the competitor has such that they would divert to him if the business is to remain successful for quite a long period.

References

(2016). Retrieved 1 January 2016, from https://www.sba.gov/content/developing-marketing-plan

(2016). Retrieved 1 January 2016, from https://www.americanexpress.com/uk/content/merchant/pdf/support-and-services/uk_marketing_guide.pdf

Inc.com, (2015). How to Write a Great Business Plan: Competitive Analysis. Retrieved 1 January 2016, from http://www.inc.com/jeff-haden/how-to-write-a-great-business-plan-competitive-analysis.html

Marketing, S. (2016). Home | AllBusiness.com. AllBusiness.com. Retrieved 1 January 2016, from http://www.allbusiness.com/

Staff, E. (2016). Bootstrapping. Entrepreneur. Retrieved 1 January 2016, from http://www.entrepreneur.com/encyclopedia/bootstrapping

The Freelance Bookkeeper Blog, (2012). How to Grow Your Bookkeeping Business Starting from Zero Clients - The Freelance Bookkeeper Blog. Retrieved 1 January 2016, from http://thefreelancebookkeeper.com/blog/how-to-grow-your-bookkeeping-business-starting-from-zero-clients/

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