How Crucial Is Sir James Dyson to the Future of the Company?

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+ The organization has a very strong inclination to engineering and design and this is evidenced by the company culture in which the engineers are encouraged to “think outside the industry box”. This culture has seen the development of innovative products that are quiet distinct and robust and are differentiated from the other products that are found on the market. An example of such a radically different product is Dyson air multiplier the desk fan which functions differently from other conventional fans on the market.

- Dyson has focused on innovation and engineering design, which make their product unique. As over time, these elements may become necessary requirement to the company to complete in the technology industries. This culture has seen the development of innovative products that are quite distinctive ( vi da hoc tai dai hoc art)

- The organization focused to invest in Engineering and Design, and this is proved by various backgrounds of engineers seen as the company culture in which they are encouraged to “make a difference”. James Dyson showed himself as a person with long-term vision since he added innovation and special feature to his products such as the cyclone technology. The most valuable thing is that consumers of Dyson can get a special design product with a better function than others found on the market. An example of such radically different product is the Dyson air multiplier which can be easily distinguished among other conventional fans of its competitors.

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- his innovative products are very distinct and

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- Kha nang marketing: quang cao bang chinh hinh anh cua dyson

- Kha nang canh tranh cao voi cac san pham khac:

Dyson believes in the protection of its patent in order to maintain competitiveness. This is reason why Dyson is not subcontracting the manufacturing of its product like Apple for instance and is managing both design engineering and manufacturing. In 1999, the US company Hoover was found guilty of patent infringement, and after Dyson brought an action in the UK high court with hoover being required to withdraw its machine. Moreover, nowadays the intellectual property is getting important around the world, so this help Dyson protect its ideas and product much easier than before.

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