Organizing for Innovation: How to Structure a Company for Innovation

Organizing for innovation: How to structure a Company for innovation

Innovating in a Company involves more than idea, for the author innovate means a new way to do things since the idea until the people who’s going to put it in practice. He said that any company can fail in the attempt no matter their level of growth, sometimes when the company is big people or the organizational antibodies tend to kill all the efforts to innovate and later it becomes more difficult. A way to maintain the innovation process alive is that the companies create a department specially for them and only the good ideas can have founds and attention to advance to the real life no matter how difficult they may appear.

A true test of potential innovation are the experiments. Marketplace should balance the creativity and the value capture to create good innovation and need to be more important than the organizational design. A commercialization processes and creativity balance are a reequipment of a successful innovation and the internal marketplace have the responsibility to weigh, select and prioritize innovations for creativity and commercial value.

A good example of an internal marketplace is CEMEX because there all the creations and ideas are developed and selected in an environment of honesty and respect and its constantly supervised by the senior management deleting all the antibodies or other bad forces with not show the potential and vision of the company. Innovation creativity process involves thinking outside the box, express the feelings, explore the uncertainty, experiment and visualize the future while the value creation processes it’s more a reality which processes, building and avoiding risk. These balance its natural during the companies grow from emerging to mature. First the company concentrates a create new things and the value capture still low, but in the last stages the opposite effects gets done.

The challenges of balancing creativity and value capture are: the international market is biased toward the radical ideas; mature companies must learn how to balance both things and at the end the companies need to focus on value capture because it’s what going to end the process. Also, the internal markets could have the creativity blocked and it means that they have the current portfolio, the innovation start being measured on efficiency rather than value and gets criticize.

Every innovation needs a person to check the innovation area. Should be responsible for provide long-term view strategy and sensitizing leaders and managers to reach the goals, must balance business and innovation, also must develop projects and manage the relationships with another partner to provide an expert opinion judgment. Characteristics that distinguish him are rights, criteria and risk behavior.