Innovation for Entrepreneurs from Idea to Marketplace

Innovation for Entrepreneurs From Idea to Marketplace - semana 2

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Innovation for Entrepreneurs From Idea to Marketplace

SEMANA 2

Question:

When two technology ‘S’ curves are aligned to show greater performance by one technology over the other, it’s likely that the newer technology will become dominant. For a technology-based innovation of your choosing, describe how you see the evolution of a technology breakthrough contributing to the new innovation.

RESPOSTA:

The fluorescent lamp is at its peak, and because its existence, now the LED exists and has been implemented on the market, and soon fluorescent lamp technology will be abandoned.

Question:

Lead users often demonstrate a potential need for something innovative well before the rest of the market realizes it. For an innovative product of your choosing, describe how a lead user might have used its before-market version to solve a problem or meet a need.

RESPOSTA:

For example, a new system of Internet sales, when a lead user tests this innovation it will report errors, provide ideas, and give a clear view of profit potential and competitive advantages.

Question:

A ‘buyer utility map’ is a useful tool for visualizing how a potentially innovative idea might become successful in the marketplace. Using a personal buying experience you have had with a given product or service, identify which stages in your buyer experience offered recognizable opportunities for innovative improvements.

RESPOSTA:

My experience as a buyer of remote controls for television made me think about the possibility of creating a sound emission function to find the remote control when it disappear inside 'of my house' (this situation happens frequently and is not yet exist a remote control with the sound emission function).