The Company Primax

COMPANY OVERVIEW

The company Primax has the most important network of fuel service stations and convenience stores in Peru and Ecuador. The quality of fuels and the variety of products they offer make up a proposal that seeks to make life easier for their customers.

The company began its international expansion with the purchase, in 2005 of the fuel retail business in Ecuador from the Anglo-Dutch Shell.

PRIMAX becomes the most important exclusive Distributor Macro for Shell in Latin America, operating with more than 600 service stations, 186 of them in Ecuador. This alliance provides the opportunity to offer Ecuadorian customers a wide variety of products for consumers and different sectors such as industrial, oil, mining, power generation, among others.

SWOT ANALYSIS

Strengths

* Super gasoline has optimized its quality thanks to an additive added to the Primax marketer.

* They have no cost of transportation of the fuel, since it is subsidized by PRIMAX.

* PRIMAX has a rigorous control of the city of the environment.

* Thanks to advertising this company is well positioned in the market.

* The products they offer in their shop (Listo) focus on the need to meet customer demands at all times.

* Listo is open 24 hours a day.

Weaknesses

* The treatment of dispatchers to the customer.

* Absence of an organizational structure that allows fast and timely decision making.

* That its collaborators are not efficient and take delivery of the products.

Opportunities

* The demographic index has grown, so you can implement more gas stations.

* The self-service (LISTO) offers fast food and other implements that customers can access while refueling their car.

Threats

* Competitors within the sector.

* Only fuel supplier (no option to negotiate, no discounts).

* One of the competitors implements a similar service of quality to ours.

COMPETITION ANALYSIS

PRIMAX's main competitors here in Ecuador are: Mobile, Terpel, Petroecuador, although they do not comply with the same guidelines for which PRIMAX operates, since there are many differences in its services.

For example: Mobile also has the food service and sells snacks, but their facilities are neglected and gives bad impression to the customer, and even in the area of restrooms, as these are dirty or sometimes closed.

In the case of Terpel certain gas stations do not have the shop in their facilities, only a few and those that have do not offer a great variety of products.

Finally, Petroecuador, none of its gas stations has the service of a shop, therefore does not represent great competitive value towards PRIMAX.

# of gas station

total sales per day

total per month

porcentage

Total per year

PRIMAX

4

10350

$41.400,00

48

$496.800,00

PDV

4

8775

$35.100,00

41

$421.200,00

mobil

1

6291

$6.291,00

7

$75.492,00

Terpel va y ven

1

3435

$3.435,00

4

$41.220,00

$86.226,00

$1.034.712,00

cars per day

gas price

galons aprox

total sales per day

porcentage

primax