Perodua Company Malaysia

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Perodua manage their company image and reputation by producing high quality but lower price compact vehicle. Perodua control their image and reputation by focusing on the quality of the vehicle that they produce. Perodua also cares about their customer’s satisfaction. They are very sincere when it comes to satisfying their customers. They even created a list of mission to maintain their image of the company and to also fulfil their customer’s satisfaction. The best example is the Perodua Myvi, because Perodua Myvi has satisfied a lot of Perodua’s customers and fulfils their need. The Myvi also receives two awards which are “The Best Model of the Year” in 2012 and also “Value-for-Money Car of the Year” in 2015 (Malaymail online, 2015). Because of the well manage of the company image, Perodua successfully sold more than 830,000 units of the Myvi since its launch in 2005 and the vehicle continues to be the nation’s favourite. (Sinar Online, 2015). Besides, Perodua also trying to build a stronger company reputation by improving after sales service in East Malaysia. Perodua performed well in their after-sale service in East Malaysia for the first 6 months in 2012, the number of the service in take is increasing from 115,387 units to 119,310 units in East Malaysia. (Borneo Post Online, 2012).

[pic 14] [pic 15]

Perodua Myvi 2005-2009 Perodua Myvi 2012-2017

Furthermore, Perodua also maintain their company image by introducing Energy Efficient Vehicles (EEV) to the Malaysian market which beneficial the local customers. According to Hafriz Shah, EEV defined as vehicles that meet a set of define specification in term of carbon emission level (g/km) and fuel consumption (l/100km). (Hafriz Shah, 2014). EEV suit Malaysian better if compare to other normal vehicles. EEV enable to help Malaysians to cope with the current issue which is the increasing of fuel price. Perodua try to develop their image through producing EEV in Malaysia. According to Perodua official website, Perodua managed to introduce their first EEV to the market which is Perodua Axia in 2014 and after one years and 9 months later they also introduce another EEV which is also their first sedan vehicle Perodua Bezza. Both car were build base on the same platform and also match to the EEV concept. Perodua Axia has also bagged 2 awards which are the "Value-for-Money Car of the Year Award (1.3L and below)" as well as the overall "Car of the Year for 2016" award at the annual Frost & Sullivan Malaysia Excellence Awards ceremony. (PR Newswire, 2016).

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Perodua Bezza (left) and Perodua Axia (right)

To strengthen the company reputation, Perodua also export their products to many other countries such as Singapore, Mauritius, Brunei, Sri Lanka and Fiji. Perodua was exporting 310 units of its Myvi 1.5SE and Alza 1.5SE models to Brunei on 07 April 2016. The president and CEO Datuk Aminar Rashid Salleh said that, by exporting their car they able to strengthen their brand presence in the region and they hope to enter Asean auto market in the future. He also said that he believes that there is demand for these models in this country as the acceptance of compact vehicles is gradually growing. (The Sun Daily, 2016)

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From left: Goh, Brunei Communications Minister Dato Paduka Awang Haji Mustappa Haji Sirat, Aminar Rashid and Perodua executive director Kurinami Takamasa with a Perodua Alza at the Brunei Motoring BN

Moreover, Perodua also maintain their company reputation by recalling back their car when they found out that the electronic power steering on their car that they produce is not fully functioning. In 2013, Perodua recalling 74,000 Myvi cars to replace the malfunction electronic power steering (EPS) to ensure their customer enjoy the optimum performance of the car. The company also issued notification letters to the affected customers and inform their customers that Perodua would absorb all costs for the replacement of the EPS. (The Star Online, 2013)

[pic 18] ← Perodua Myvi Electronic Power Steering

Conclusion

In conclusion, all company in this world has their own image and also reputation including our local company also. Perodua has their own reputation and image so the company receive a lot of positive feedback from their local customers. Perodua has many competitors in Malaysia such as Proton, Toyota, Honda, Nissan and etc. It is a big challenge to maintain their rank in the automotive world when competing with others high quality brands. But Perodua will still do their best to satisfice their customers. Perodua is a company that totally different with Proton. Proton always received subsidises and support by Malaysian Government but Perodua did not receive anything from the government and I think that is the main reason why Perodua is stronger than Proton today. And I found out that Perodua is a very responsible company when I was doing this research.

Reference

F., & S. (2016, April 14). Perodua Axia receives two Frost & Sullivan Awards 2016. Retrieved from http://www.prnewswire.com/news-releases/perodua-axia-receives- two-frost--sullivan-awards-2016-300252073.html

Perodua anjur sambutan ulang tahun ke-10 Myvi. (2015, April 21). Retrieved from http://www.sinarharian.com.my/bisnes/perodua-anjur-sambutan- ulang-tahun-ke-10-myvi-1.382091

Perodua Car logos and Perodua car company logos worldwide. (n.d.). Retrieved from http://www.car-logos.org/perodua

Perodua exports Myvi, Alza to Brunei. (2016, April 8). Retrieved from http://www.thesundaily.my/news/1754624

Perodua Myvi wins Value-for-Money Car of the Year award. (2015, April 15). Retrieved from http://www.themalaymailonline.com/drive/article/perodua-myvi- wins-value-for-money-car-of-the-year-award

Perusahaan Otomobil Kedua. (n.d.). Retrieved from http://www.perodua.com.my/corporate/company

Perodua performs well in after-sale service. (2012, July 8). Retrieved from http://www.theborneopost.com/2012/07/08/perodua-performs-well-in- after-sale-service/

Perodua recalling 74,000 new Myvi cars to replace power steering - Nation. (2013, January 15). Retrieved from http://www.thestar.com.my/news/nation/2013/01/16/perodua- recalling-74000- new-myvi-cars-to-replace-power-steering/

Perodua to export Axia by year end.