Research

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2.4 Attitude toward online shopping

According to the Armstrong and Kotler‘s study. (2000), personal shopping choices affect the four major psychological factors, including perception, learning, motivation, attitude. Through motivation and feel, when consumers make decisions formed the attitude, character and attitude as consumers satisfy the requirements of the consumer's bridge. What's more, the benefits of online shopping and concepts have also been found to affect customers' online shopping behavior (Cheung and Lee, 2003).Therefore, to understand consumer attitudes and promoting the future development of the marketing manager for online shopping rates prediction and assessment of the online business.

Methodology

3.1 Research Approach

According to the research topic that NTIC student’ s online shopping behavior. The reason why choose the Quantitative research approach that Quantitative research for the analysis of digital data, it can be converted to use the statistical method problem. It is used to quantify the number of points, including attitudes, opinions, and other acts defined variables - and a large population sample results summarized(Wyse, 2011).Quantitative data collection methods are more organized than qualitative.

3.2 Research Design

The reason why chooses the surveys to become research design that it has lots of benefits. First, the low cost. Secondly, we can be automated and real-time access. Analysis easier and save time. Survey can facilitate the smooth progress of the study.

3.3 Research Method

The reason why choose the Research Method is questionnaires that Questionnaires are more practical than other ways. Meanwhile, Information can be obtained in a relatively large amount of time and is collected into a relatively cost-effective. What’s more, the significant reason that When data has been quantified, it can be used to compare and contrast other research and may be used to measure change.（Popper，2000）

3.4 Sampling Strategy

Convenience sampling is better for research. A convenience sample is a dependent on a specific type of data collection from community members who are conveniently available to participate in research.(Saunders, Lewis, And Thornhill.2012) A convenience sample of the following topics: Influence of students online shopping attitude factors. The method of convenience sampling, people can send in their phone's contact list, a link to the online questionnaire personally, it can through social networking sites connected to the individual, it would be the easiest way to get data.

3.5 Any difficulties encountered

30 NTIC students completed the questionnaire, and these students can make it clear that the full survey of their ideas, but the collection of surveys is very difficult because it is hard to identify each person. On the same day issued 30 questionnaires, the relative is very difficult to collect 30 copies of the questionnaire on the same day.

3.6 Validity and reliability

To ensure the reliability of the questionnaire, the questionnaire was issued in the rest time, at the end of the rest time to recover the survey, because this can ensure the efficiency and accuracy of the questionnaire. If the questionnaire is issued during the period of class, the fatigue of the class will affect the accuracy of the questionnaire. To increase the reliability of the questionnaire, the questionnaire was distributed to the population, so as to improve the reliability and validity of the questionnaire.

4.Ethical considerations

4.1 Information consent

Informed consent is the central research ethics behavior, such as the 1964 Declaration of Helsinki, valid consent is the correct information. The declaration of Helsinki still agrees with the principle of basic research today. Researchers should be described in detail survey participants intended participants enjoy this right, to promote mutual trust between the two sides(Boter, 2003).

4.2 Right to withdraw

The researchers stressed the need to sign the agreement, and the agreement provides several participants took the survey, the number of the original irrational must return the questionnaire. It can effectively avoid the revocation of the study participants free.

4.3 Anonymity

Researchers should require people to be responsible for their survey, and participants completed questionnaires should contact the Department their names.

4.4 Confidentiality

Researchers and participants sign a confidentiality agreement, researchers need to ensure that the participants not to disclose personal information. Participants need to researchers confidentiality shall not divulge the contents of the questionnaire, to ensure the authenticity of the survey data

4.5 Wellbeing

On the one hand, the researchers, they can not disclose the personal information of participants, if the information relates to the personal safety of participants and substantial interest, the researchers assume legal responsibility. On the other hand, for the participants, If some participants disclose survey information will directly affect the authenticity of the data, and even affect the government made the wrong decision, then the participants will be liable.

Research Gap

This research is not involved with the propagandistic factor.NTIC ’s students make the decision to buy something by using the shop online.They were also more likely to buy into the media propaganda.

FINDINGS & DATA ANALYSIS

In this chapter，analysis of the data collection and the findings of the study are discussed.

Figure 1 : Distribution of respondents in terms of the country

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The results showed that a total of 30 students in the survey respondents, respondents were students of NTIC college, 50% (15) of the students from China, 50% (15) of the students from the UK.

Figure 2 : Respondents' gender distribution and frequency