Miss Dior Perfume - Decoding a Bottle of Love and Freedom

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There is another noticeable branch of Dior perfume called J'adore. If we compare Miss Dior Blooming Bouquet and J'adore, we may find they share some similarities yet more differences. Speaking of similarities, they both reflect Dior's passion for flowers. Take J'adore L’OR as an example. It is a blend of floral and oriental notes—May Rose, Jasmine de Grasse and Tahitian vanilla (Christian Dior – Produits Beauté Et Fragrance Dior.). Still, there are many differences between them. Firstly, the design of J'adore is smoother and more modern. The bottle is fairshaped and slim, which resembles a Greek amphora while the glass bottle and golden luster adds modernity to it. Secondly, while Miss Dior symbolizes freedom and love, J'adore represents confidence and optimism. In the advertisement above, we can see the J'adore woman walks towards us, wearing a shiny dress and having a proud facial expression. Her radiant appearance and confidence give viewers a sense that the future is gold and hopeful. Last but not least, Miss Dior has a longer history than J'adore. J'adore was created in 1999 and had some controversial exploitations and changes in the past 16 years (Victoria) while Miss Dior has been following Christian Dior’s idea to satisfy young and lively females.

Because of Christian Dior’s creativity and sincerity along with the brand’s lasting effort and promotion, Miss Dior holds the hearts of young women. It is a perfume of freedom and love, a magic that all elegant and spirited ladies long for.

Works Cited

Bougnoux, Sylvain. Dior Brand Strategy. 21 Nov 2014. Web. 30 Nov 2015.

Christian Dior – Produits Beauté Et Fragrance Dior. Web. 30 Nov 2015.

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Grantham, Philippa. The History of Miss Dior Perfume. 2014. Web. 30 Nov 2015.

Keene, Donald. Japanese Aesthetics. Philosophy East and West, Vol. 19, No. 3,

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Luxyry Daily. 16 female artists reinterpret ‘Miss Dior’ in Shanghai exhibit. 23

June 2014. Web. 30 Nov 2015.

Megan in sainte maxime. Perfume New: Top 10 Best Selling Feminine Perfumes in

France 2014. 22 Jan 2015. Web. 30 Nov 2015.

Niven, Lisa. No ‘I Do’ For Natalie Portman’s Miss Dior. 03 Feb 2015. Web. 30 Nov

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Victoria. Christian Dior J’Adore and Its Many Versions: Perfume Review. 16 Feb

2011. Web. 30 Nov 2015.

(Image 1: Christian Dior – Produits Beauté Et Fragrance Dior. Web. 30 Nov 2015.

Image 2: Sandra Raičević Petrović. Dior Miss Dior Blooming Bouquet. 22 Jan 2014.

Web. 30 Nov 2015.

Image 3: The Beauty Smith. 2011 Dior J’Adore Fragrance New Ad Campaign with

Charlize Theron. 24 Aug 2011. Web. 30 Nov 2015.)

References

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Paz, Octavia. Use and Contemplation. Cambridge, Massachusetts. 07 Dec 1973. Print.