Foundations of Marketing Management - Mk201c

...

Use of computers during the class session. Unless specifically invited by the professor, the use of laptop computers, cell phones, iPods or any other electronic devices are not be permitted; this practice is consistent with the view of a class session as being the equivalent of a business “appointment” between/among professionals.

Key course elements and grade determination:

Grades. Evaluation of individual performance with respect to each of the course requirements will determine the final course grade. The weight of the course elements will be as follows:

Course and class participation 150 Points: 15% [For details see Appendix C, D, & E]

LearnSmart expectations, homework,

& other written assignments 150 points: 15% [For details see Appendix F & G]

Exams 450 points: 45%

1st unit exam 15%

2nd unit exam 15%

Final exam 15%

Two [2] team-based marketing SIMULATIONs 100 pts. 10% [For details see Appendix H & I]

Introductory period [being an apprentice] 05%

Follow-up period [being an executive] 10%

End of the term “case” team write-up and

presentation 150 points: 15%

Total 1,000 points 100%

The fundamental purpose of grades is to reflect the performance of students as accurately as possible with respect to their scholastic achievement in the course. Final course grades will be assigned to reflect the student's relative standing with respect to course averages, typically the arithmetic mean. Since the final letter grade is a function of the total average performance in the course and, as such, cannot be accurately determined until the course is fully completed. However, final grades have historically followed the distribution range shown below:

A, A-, and B+ 20%

B and B- 30%

C's 40%

CDs, Ds, and Fs

It may be instructive to explicitly underscore the fact that this is a business class—preparing individuals to be successful in the world of management and commerce--and, thus, students should be prepared to be judged in the course in a manner that will likely reflect how any and all individuals will be “judged” throughout their professional careers.

Thus, the following table will give an indication of what may be expected as student efforts are graded for the course:

Grade

Grading

Designation

Business context conclusions

A

Excellent

You have mastered all of the tasks given to you and left no doubt that you will excel when given more complex tasks. (You are promoted, given a huge raise, a company car, and a bonus as well!)

A-/B+

Very Good

You have exceeded expectations in most areas and demonstrated your ability to be successful at the next level. (You are promoted and given a substantial raise.)

B

Good

You have exceeded expectations in some areas but only met them in other areas. (You receive a nice raise.)

B-/C+

Better Than Average

You have done something more than what was expected of you; for the most part, however, your work is fundamentally average or slightly above average, at best. (You receive a token raise.)

C

Average

You have done the work expected of you and little, if anything, else. (You are allowed to keep your job.)

C-/D

Below Average

You have done most of what was expected of you but did not complete everything. (You keep your job but are warned that continued performance at this level will lead to termination.)

D

Minimally Acceptable

You have fallen well short of expectations and are put on probation. (Drastic, immediate improvement is needed to save your job.)

F

Failure

You have accomplished nothing worthwhile. (You are fired!)

Course behavior:

Attendance. Since student participation is an important element in the conduct of the course and student evaluation, attendance therefore is fundamental. Students will be responsible for any and all information provided in class. Furthermore, except for unusual and limited circumstances, absence from classes will be viewed as indicative of a lack of commitment to the purposes of the course and will be factored into the final grade as such. [See Appendix J for the official Department of Marketing attendance policy.]

Course professionalism. In the business world, how one presents him- or herself as well as how he or she participates in meetings becomes part of the individual’s professional-behavioral repertoire, and, thus, professional "brand." By extension, the same holds true for this course. Indeed, this course should be viewed as an opportunity for students to get practice and feedback on how to present one’s self in a professional context.

Consequently, students enrolled in this course should familiarize themselves with the specific considerations enumerated in Appendix K.

Academic honesty standards applicable to this course

Students at Bryant University are viewed as privileged members of an academic