Environment Case Study

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this way.

 Greenhouse Gases Effect: In addition, transporting a bottle is more difficult and emits 20% more greenhouse gases than transporting a can (Bundy, J., 2013).

3. Who are the stakeholders in the case and what are their stakes? What challenges, threats, and opportunities are posed by these stakeholders?​

3.1 The stakeholders and their stakes:

3.2 Challenges, threats, and opportunities are posed by these stakeholders:

Challenges:

• The company has always to be in line with broadening and conserving sustainable practices to preserve stakeholder’s contentment for supporting the company.

• The company ceaselessly continues to build collaborative partnerships and relationships that contribute to value creation.

• When an innovation is about to be undertaken, project holders are required to scrutinize the interests of each stakeholder in prior to taking action.

Threats:

• The company holds little controls over stakeholder’s spread of untrue information. With the ubiquitous existence of digital world, the spread of information goes hand-in-hand with the Internet usage.

• The sales are adversely affected if unethical behaviors of the company are taken into the notice of customers. Customers are the most sensitive to be broken out if this behaviors are supposed to be happen as it can change the customer’s initial positive perception.

Opportunities:

• A compliance with sustainability yields higher stakeholders’ satisfaction (customer satisfaction, long-lasting corporation with supplier). As customer loyalty is considered a vital objective for a firm’s survival and growth, building a loyal customer base has become an important basis for developing a sustainable competitive advantage. Consumers take a firm’s commitment to CSR initiatives into account when evaluating companies and their products. It is widely agreed that customer satisfaction leads to customer retention, purchase intentions and word-of-mouth. Thus, it is expected that CSR and customer satisfaction are positively related to customer loyalty (Chung, 2015).

• By engaging stakeholders into business practices, a company can improve its visibility and reputation because of stakeholder’s importance in the company.

• Identifying what concerns, expectations, and ideas of stakeholders having around CSR is a good start on the long way to further strengthen trust between the company and stakeholders.

4. What economic, legal, ethical, and discretionary responsibilities does the company have, and what exactly is the nature and extent of the responsibilities?

Types of responsibilities

Economic

Ethical

Philanthropic

• By 2012, conservation efforts have reduced NBB’s electricity consumption by 21%

• Reduce number of gallons of water to produce one gallon of beer

• Transportation cost for cans less than for bottles

• Instead of promoting excessive beer consumption, they rather advertise it as part of a healthy lifestyle where alcohol is enjoyed in moderation.

• Concentrates on education about alcohol abuse as well as encouraging responsible consumption.

• The “Zero Emissions” concept

• For every barrel of beer sold, NBB donates $1 to a philanthropic for that state, amounting to approximately a half a million dollars annually

• Donates 1 percent of its profits to environmental causes

• A believer in recycling: only sent 5.6% waste to landfills.

• Applying The Climate Conservancy to reduce the carbon foot print barrel by 50%.

(Bundy, New Belgium Brewing: Defining a Business on Sustainablity, 2013)

Ethical responsibilities:

• The New Belgium Brewing is a model corporate citizen because of its social initiatives and efforts to minimize its negative impact on the environment. Instead of company promotes excessive beer consumption, they rather advertises it as part of a healthy lifestyle where alcohol is enjoyed in moderation.

• The New Belgium looked for the “Zero Emissions” concept. The act costs a huge of money because it requires an expansion of the firm’s expertise, into farming and the generation of energy. (Wann, D)

• Because its primary product is beer, New Belgium concentrates on education about alcohol abuse as well as encouraging responsible consumption. (New Belgium, n.d)

Philanthropic responsibilities:

• For every barrel of beer sold, the New Belgium Brewing donates $1 to a philanthropic for that state, amounting to approximately a half a million dollars annually. The company also donates 1 percent of its profits to environmental causes. (New Belgium, n.d)

Economic responsibilities:

• The company believed water conservation saves money, meaning that it not only save the water but it also save the purchase of potable supplies. Jeff pronounces “"A 10 percent reduction in the water we consume would be nice to see, and possibly 20 percent is achievable," (Wann, D).

• Consumers are likely to recycle cans than bottles. The study have shown that over half of cans recycled and cans actually contain more recycled than that contain of bottles. (40% for cans and 10-30% for bottles).

5. If the case involves a company’s actions, evaluate what the company did or did not do in handling the issue affecting it.

Achievements:

The company recognized the environmental issues in producing beer and it did really well to focus on the sustainability efforts so as to tackle these issues effectively. Instead of using coal-fired

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