Disney Case Study

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Disney definitely conforms to the current popular world view. They support whatever the current trend such as gay pride. They are currently all about volunteering and giving back especially to the environment. They seek out young people who are making a difference in their community. They are an equal opportunity employers and higher their employees from all over the world to work in their parks. They are more favorable to things of this world than they are to Christians but they are not prejudiced against Christianity. “It is the policy of The Walt Disney Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, or any other basis prohibited by state or federal law.”

Disney is successful because they know the correct why to build a company. They do not spend more money than they know that they can afford. They are concerned with domestic and global businesses. They are concerned with acquisition integration and they want their accounting team to gain valuable exposure to leadership across their businesses. They don’t want their accounting team to just be concerned with one arm of their company but instead want them to know all aspects of the company so that they can continue to do that which they do best, provide entertainment for kids of all ages. They want their accountants to know: Cash-flow management, Operational & Cost Accounting, Capital Markets, Acquisitions, Divestitures, Interest Rates, Pension Assets, Foreign Currency Management, Accounting System Integrity, and Accounting & Reporting Standards.

“To be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” (Almedia)

Resources

Almedia, E. (2009, May 20). The Walt Disney Company Managing Creativity. In http://www.slideshare.net/estelaalmeida/disney-presentation-1466235. Retrieved February 6, 2015.

Disney history (n.d.). In http://thewaltdisneycompany.com/about-disney/disney-history. Retrieved February 6, 2015.

Matusitz, J., & Palmero, L. (2014, August). The Disneyfication of the World: A Grobalisation Perspective. In http://www.maneyonline.com/doi/full/10.1179/1477963313Z.00000000014. Retrieved February 6, 2015.

Muchia, Z. (2014, May 6). Disney earning report. In http://thewaltdisneycompany.com/sites/default/files/press-releases/pdfs/q2-fy14-earnings.pdf. Retrieved February 6, 2015.