Affordable Care Satisfaction (acs) Pricing Strategy
Autor: Sharon • February 14, 2018 • 1,429 Words (6 Pages) • 591 Views
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Results
BRANDS
BUY
DID NOT BUY
ARIEL
15
1
TIDE
21
0
SURF
24
0
CHAMPION
12
0
PRIDE
6
0
TOTAL
18
2
BUY
DID NOT BUY
BRANDS
MALE
FEMALE
BRANDS
MALE
FEMALE
ARIEL
9
6
ARIEL
0
1
TIDE
3
18
TIDE
0
0
SURF
1
16
SURF
0
0
CHAMPION
1
11
CHAMPION
0
0
PRIDE
0
6
PRIDE
0
3
TOTAL
3
15
TOTAL
0
2
AGE: BUY
AGE: DID NOT BUY
GENDER
BELOW 25
ABOVE 25
GENDER
BELOW 25
ABOVE 25
MALE
0
17
MALE
0
0
FEMALE
0
72
FEMALE
0
6
[pic 2]
- SWOT
Strengths
Internal assessment
1. 38 years in the industry
2. Consistency in social media marketing
3. Affordability of the product
4. ACS – mother corporation
Based from supermarket observations:
1. Affordable price
2. Availability of product in all market types
Weakness
Internal assessment
1. Product line is limited
2. Packaging is not appealing compared to competitors
3. Weak marketing strategies (No TV or Radio presence)
4. Weak market presence. Very few market followers
Based from supermarket observations:
1. Poor shelf placement on supermarkets. (usually located at least prominent part)
2. Product variation unavailable
3.
Opportunities
External assessment:
1. Trend: content marketing
2. Social media – paid advertisements
3. Introduction of better variants by technology development and innovations
4. ASEAN integration
5. High potential of rural market has a lot of opportunities
6. Changing lifestyle of people want cheap product with good quality
Based from supermarket observations:
1.Availability of product promo packages (supermarkets open to these)
2. Availability of co-sponsoring raffle draws with supermarkets or other brands
SO strategies/Growth strategies
1. Re-brand, highlighting the 38th years of existence with an ‘improved’ formula or technology
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