Online Advertising

...

to sell a product online it is important to know about the taxations rules for the product or service one has to offer.

3. Data privacy – It is important to protect personal information of customers as almost every site collects the basic details of their customers before they proceed to buy the product or services online. The restrictions and obligations related with it is described in PIPEDA (Personal Information Protection and Electronic Documents Act) which states that the personal information of a customer should be collected with consent and should be used for the said purpose only, the details should be correct and accurate and not to be disclosed to any third party. If to be disclosed then appropriate details to be informed to customers that which personal data will be shared with the other agencies.

4. Customer’s Age restrictions – Always check for age limitations as it differs from country to country. For example; a country restricts collecting of personal information from children below 13 years age and there are specific products not to be sold to children below 18 years age. Hence it is advisable to check the rules related to selling products to children.

5. Trademark, Patents and Copyrights – Always check for previous trademarks, patents and copyrights used in that particular product line or service line to prevent yourself from any kind of legal issues.

Trademarks - are the names or marks associated with a product or services.

Copyright - The right to copying pictures and written materials is described as copyright.

Patents – is the right to restrict other from using, selling or producing an invention

6. Security of payments – Have secure payment gateways to ensure accurate transactions and avoid payment related risks. Ensure all security measures from unauthorised use of personal data, identity theft. Provide all details related to refund in case of cancellation, exchange or return of product.

7. Shipping restrictions – It is important to research and check the obligations and restrictions before advertising and promoting their product or service in another country.

8. PCI compliant – The Payment Card Industry Security Standards Council (PCI SSC) defines standards for business who process payments through cards to regulate and secure customers card information. All merchants accepting payments through various cards are required to be PCI complaint.

9. Product safety – To ensure that unsafe products are not sold through electronic mode.

Advertising on Social Media for Social Networking

Social media plays an important role to promote the products and services online. It helps to reach out to maximum customers and the ease factor enables customers to buy product and services online as well as through social sites.

Factors that impact advertising on Social platform:

• The customers themselves help to promote product and services online

• There would be negative reviewers too which could lead to uncontrollable brand perception

• Online advertisements are low cost advertisements.

• Helps to do an organic test of products and services.

The online websites collect the consumer data about their online activities and the searches they perform to perform analysis and predict their purchase behaviour leading to posting targeted ads to those consumers. The regulatory bodies like NAI and Digital Advertising Alliance have developed Code of conduct and provide tools to restrict collection and usage of people’s data for targeted advertising.