Happy Pet Show: An online Pet Store Business Plan

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Threat:

Few competitors and only upper level class, upper middle level can afford to have pets in their homes i.e. small market to cater. Small market will be having fewer buyers. Among the less buyers hundred percent cannot be attracted it will take time and cost as well. Fewer buyers will make the business flop and so it can be the biggest threat faced in the operations.

Servicing Plan

Financial Plan

Marketing Plan

This marketing plan illustrates our market segmentation and the strategies we are employing to get customers and create a solid revenue system. The happy pet shop’s first strike will be people who are interested in pets.

Comparatively we are a new in market so initially our aim is to expand our grip on regional market and for this our main step will be the awareness and confidence in our products. Our most important strategy regarding the growth of business is facilitating the customers with special and different product from our competitors. Moreover, this strategy of customer's care and satisfaction will be monitored in initial stages for more betterment.

Market Segmentation:

The market segment is selected for this product and initial market focus will be on individual customers because the largest numbers of potential buyers for these products are individual customers who think of their pets as family.

Product:

The happy Pet Shop is a pet enterprise that provides quality oriented pets to pet lovers, we are providing: puppies, kitten cats and parrots etc.

People:

The Happy Pet Shop has dedicated professionals & explorers to provide quality oriented pets to pet lovers, our team members also consists of pet lovers with vast experience in this profession.

Pricing strategy:

The Happy Pet Shop will give its full attention on price setup of our products. We will start with a reasonable and penetrating price which will show a positive impact. This will dictate that our costs are decided for gaining appreciation and trust of customers and will ensure our financial goals come to a positive and successful end.

- Penetration Pricing: Our aim is to capture market share by entering the market with a low price relative to the competitors in order to attract buyers. The idea is that business will be able to create awareness & get people to attach with us and buy our products.

Promotion Strategy:

Our promotion strategy will be considering the fact that letting know potential customers of the existence of our products and communicating the right information to our target market

We are going to spread the name of our business through following strategies:

Personal Selling:

It will be the beneficial for our business and is more towards customer oriented. By this mode of promotion we can easily match the customer’s need to specific characteristics of our product as well as briefing them about our business what we offer.

As we are new in the market so the important fact in utilizing personal selling is that somehow the potential customers will be doubtful towards our products, therefore it will help us out to make them believe about our products what we sell.

- Direct Marketing:

The Happy Pet Shop will be used only to a limited extent in the form of telemarketing and informing potential customers and obtaining referrals where possible. In that case of SMS marketing it will involve our targeting potential customers of our products and informing them of our existence.

- Internet Marketing:

As internet marketing will help to make our self-growth in our business. In the internet as an information source provides an opportunity for ourselves that we may exploit our business through internet portal we use many services like website and Facebook marketing this tool will help to make our self-growth in business, nowadays every one want individuals and groups look at obtaining the best deal possible.

In all the above we intend to communicate our ability to deliver a good product that will satisfy the customer’s needs. Hence our messages will influence the engagement decision of prospective customers by emphasizing our customer focus and, persuade prospective customers that we are different from our competitors.

Technology Plan:

Technology plays an important role for the consumer and tourism industry. Both customers and business can have benefit from advancement in technology, therefore “The Happy Pet Shop” will maintain the up-to-date internet capabilities including complete email capabilities on the internet to work with directly customers for purchasing the products online, asking questions, and providing information etc. as well as a web page will provide information and maximum exposure of available products.

- Internet:

The internet has a powerful impact on many business nowadays. For many business experience starts long before when people visit to the web page or Facebook page and see the photos of different products and decide what to purchase. From internet people get useful information.

Nowadays effective use of Internet technologies can improve revenue. Websites, blogs, online advertising, social media, online ordering and information sources all help convince customers to choose a best product.

- Mobile Communication:

Nowadays people are having some kind of technology with them all the day like: mobile phones, tablets, or a laptop. It plays a vital role to keeping customers up to date while traveling like we can send offer deals, discounted prices, and so on so forth. Depending on the nature of business the communication can be done through emails, text messages etc.

Summary