Ariel Shop Business Plan

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Advertising and sales:

To promote our product, we use 3 ways :

First, Make and advertisement by spread the pamphlet.

Then, sales the product beside in the outlet, also serve the order from the internet-shop.

We also have reseller, to sales the product in larger area.

- Marketing Strategy

First, analyze customer’s whises by observing the newest model which customer’s whises. After we do the observation, we give a good service. We make a card member for the customer which give 10% discount every one two month’s if the purchase more than Rp. 300.000,- to get attention from the customer. We also give a delivery services, and free for customer who in 15 kilometers from our outlet, if we can give the best model of fashion we will get the statisfaction from the customer. Most people likes practice, we offer the delivery order, so the customer didn’t struggled to come to our outlet.

The Future

Vission Statement : Always the best, for your style.

Mission Statement : Listen, understand, and grant for your wishes.

Goals/objectives :

- Short terms goals

Give a good service for the customer.

- Long terms goals

- Open the outlet branch all over the Semarang city.

- Can serve customer over the Semarang city to the big city in Java.

The Finance

Start Up Cost

Cost

Equipment/Capital

Cost

Equipment

Supplier

Distribution

Salary

Building

Vehicle

Rp 10.000.000,00

Rp 20.000.000,00

Rp 1.000.000,00

Rp 6.000.000,00

Rp 5.000.000,00

Rp 13.000.000,00

Join Venture

BNI’s loans

Rp 40.000.000,00

Rp 15.000.000,00

Rp 55.000.000,00

Rp 55.000.000,00

Break Even Analysis

Fixed cost

- Equipment Rp 10.000.000,00

- Building Rp 5.000.000,00

- Vehicle Rp 13.000.000,00

TOTAL Rp 28.000.000,00

Variable Cost

- Supplier Rp 20.000.000,00

- Distribution Rp 1.000.000,00

- Salary Rp 6.000.000,00

TOTAL Rp 27.000.000,00

BREAK-EVEN CALCULATOR

Time Frame [ Monthly ]

Average Price of each product

Rp 60.000,00

Average Cost of each product

Rp 3.000.000,00

Fixed Cost for the year

Rp 28.000.000,00

Percentage of price that is profit

40%

Total sales needed to break-even

Rp 30.780.000,00

Number of unit sold needed to break-even

5400 units/year