Social Media Advertisement

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Viral advertising has become a method through which marketers are providing additional information about their products and brands. A Viral tactic to indulge in online advertising would mean that communication is more focused on the proposed client. Various studies have observed that viral advertising is found to be more successful as it includes aspects that include positive experiences, stealth, sexuality and humour. A study conducted on 360 advertisements from large firms found that sexuality and humour are the major elements used to draw customers to viral ads. Upon being amused by such ads users are bound to share such ads with their family and friends. However, the research also helped observe that viral marketing promotions are not always desirable or effective for firms. This is due to the hesitation that many people face to share viral ads with their Facebook friends. The research also determined that majority of the viral ads are ignored by users.

As technology progresses marketers must remain open minded and use social media differently than traditional media. Social media has the capability to gather public data on customers, which can assist firms to outline competitors, consumer groups, industry and such. To conclude it would be arrogant to say that social media reaches to all consumers in this digital era. It is clear that it has become an imprinted part of today’s society but there are still people who prefer to do things the old fashioned way. A lack of understanding and mistrust is something I face with digital aspects even though I utilize such traits of the digital era. It is too volatile and intangible, thus some lose faith in it. A well-known quote that appears to be relevant here is that of Albert Einstein, “I fear the day technology will surpass our human interaction. The world will have a generation of idiots.”

References

the Guardian,. 'How To Use Social Media To Understand And Engage Your Customers'. N.p., 2013. Web. 19 Mar. 2015.

Diva-portal.org,. N.p., 2015. Web. 19 Mar. 2015.

Digitalcommons.uri.edu,. N.p., 2015. Web. 19 Mar. 2015.

Digitalcommons.uri.edu,. N.p., 2015. Web. 19 Mar. 2015.

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