S&d Consulting Group - Competitors Use of Social Media

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Lava’s change management strategy should be broken into the following 5 categories:

1) The motivation for the change

In this case it is clear that the company is externally motivated by competitors to keep up with recent trends in order to gain any form of competitive advantage.

2) Creating a vision for change

Lava must be clear in its strategy to employees with regard to the benefits of the aforementioned social media uses during implementation. IT is clear that any such change would greatly improve Lava plc’s operational efficiently and likely improve consumer positivity towards the company. Employees will respond to a vision for change if it is clear, logical and they can see how it will be beneficial.

3) Generating Support

The generation of support for any new change in a company is vital to its survival. Lava must ensure that its customers adapt to the new customer care format and it is properly advertised.

4) Managing the Transition

This is where Lava’s change management team will play a key role. Ensuring the transition is smooth is of vital importance to its success. The change management team will need to manage this effectively throughout to ensure the change is successful.

5) Sustaining Momentum

Lava should ensure that momentum to use the social media platforms is maintained within the company. It is no good for it to just exist.

For the cost of its implementation to be justified and the known benefits to be utilised, Lava must strive to incorporate social media into its operations using the outlined steps.

Conclusion

It is very clear that although one particular use within the social media platform may not survive, the idea of online engagement is undoubtedly here to stay. The above uses outlined as potential areas for Lava plc to investigate when looking to improve their social media presence present massive long-term benefits to all users, provided the appropriate time and effort is put into an effective change management strategy to ensure their effective implementation.

Bibliography

Chaffey, D. (2016) ‘Global Social Media Research Summary 2016’, Smart Insights, 16 February. Available at: http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

PwC, (2013) Culture’s Role in Enabling Organizational Change. Available at: http://www.strategyand.pwc.com/reports/cultures-role-organizational-change. (Accessed 17 March 2016).

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