Case Study: Apple, Inc.

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(Khan et al., 2015). Ordinary middle class individuals view the iPhone and other related products as a luxury and prefer to spend their money on other cheaper quality brands. There have also been complains about the use of iOS in Mac computers. Many individuals report experiencing difficulty using this operating system; this has not been the case amongst users of Android and Microsoft systems.

Take-Aways for Similar Technological Companies

The development of Apple, Inc. asserts the invaluableness of investing in innovation – a lesson that could be borrowed by other big technological companies such as Samsung and Nokia. Foremost, these companies should set a minimum standard for all their devices and ensure that the final products adhere strictly to those set standards. For example, the iPhone was a great hit amongst the population after it was introduced; subsequent productions of later versions of the phone were better than the preceding one in quality. This is unlike devices produced by the named companies such as the Galaxy by Samsung whose quality fluctuates unpredictably. These companies should also strive to invent original devices or software which would be of great significance to the public. This move would resemble the invention of the iPod which completely changed how a majority of the population kept and listened to their music.

Samsung and Nokia could also learn from mistakes made by Apple, as well as exploit empty spots in the market left by Apple. These companies should establish a solid management team as well as a criterion for appointment of senior officials to avoid leadership wrangles within the organizations which would clearly, be detrimental to advancement of the companies. They should also contend to avoid premium pricing like Apple which evidently costs the company many potential customers. This way, these companies can provide their quality technologies to a bigger subset of the population.

Conclusion

Though it had a simple beginning, Apple Inc. has grown to be one of the most lucrative companies in the world. The foundation of its success lies evidently in the series of innovations that followed the return of Steve Jobs to the company. Apple gave birth to multiple consumer devices with invaluable applications amongst the public. It has earned the trust of the people by constantly coming up with different artistic innovations providing new ways of doing things. Technological companies such as Samsung seem to have adopted this trend by investing more in their innovation departments.

References

Johnson, K., Li, Y., Phan, H., Singer, J., & Trinh, H. (2012). The Innovative Success that is Apple, Inc. Theses, Dissertations and Capstones. Paper 418.

Khan, U. A., Alam, M. N., & Alam, S. (2015). A Critical Analysis of Internal and External Environment of Apple Inc. International Journal of Economics, Commerce and Management, 3(6): 955-966.

Smithson, N. (2015). Apple Inc. SWOT Analysis & Recommendations. Panmore Institute. Retrieved from http://panmore.com/apple-inc-swot-analysis-recommendations