Super Mart Retailing Marketing

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SWOT ANALYSIS

Strengths

- Fresh and high quality food and groceries Super Mart and selling them at low prices.

- Famous for its low price products.

- Large market share.

- Offered purchase points to attract customers.

Weakness

- Does not develop its infrastructure

- High stock-out rate

- Decreasing product variety

- Just increasing the no. of stores although the sales was reducing.

Opportunities

- Increase its infrastructure.

- Introduce IT infrastructure instead of manual billing

- Increase advertising for private brands.

- Hired Vinay an experienced person for regional office Head.

Threats

- As the market was increasing, big players are attracted towards this sector.

- Weak infrastructure affects the sales tremendously.

- Vendors stopped sending goods to the stores.

What could be the possible solutions for the problem areas of the company?

- The major problem were the vendors stopped sending the goods in the store.

The solution to this problem could be setting up of It infrastructure instead of manual billing so that that department should only focus on the financial entry of the goods. And the company can clear amount of 1-2 month of the vendor for time being and then think of solution to increase its capital for investments.

- The second problem was its working capital.

The company cannot get as much working capital to run the stores because they only focussed on the no. of stores and the customers. After a good start also the company gains a margin of 1-2% only. And after a while the demands of the customers increased, they need good infrastructure also. So they should increase the margins on the products and stop opening their new stores.

Analyse the different elements of Supply Chain Management in Food & Groceries Retailing in general and Super Mart in particular.

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As per the table we can see that the Super Mart does not have much margin in vegetables which are somehow rare and due to its low cost people come but the overall margin also get affected and as a result the net profit of the company is not much through which the company can look after its stores for further development.

And as the company mainly deals with food market it provides the foods at a very low cost keeping the margin very low and again does not have much net profit.

To keep the stores update and keep it full with products after setting up the company in the market they can increase some rates and to attract customers they can give several offers during festive season and give loyalty points to them.