Lululemon Social Media
Autor: Adnan • March 6, 2018 • 1,108 Words (5 Pages) • 665 Views
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extremely convenient, and resonates well with customers who are interested in buying the product. When you look at Under Amour’s Facebook page (one of their main competitors), they do not have this feature on their Facebook page. As you can see, the Facebook page is very modern and a great way to show off their co this shows an advantage that Lulu Lemons Facebook’s page has on one of its fiercest competitors. It also lets you message Lulu Lemon in case you have a question about something on the page or a question about the company. The Facebook page is used to influence the desire for LuluLemon Apparel. Lulu Lemon’s Instagram page is also extremely innovative as spoken about before. Throughout their instagram page, they portray all the different areas where the Lulu Lemon product can be utilized. For example, it shows someone running on the beach, people at yoga wearing their clothes and using their yoga mats, and does a great job of mixing genders to show that both men and women should use their product. This is essential to their vision because they strive to show how they not only serve females, but males as well. Instagram’s main goal is to communicate the brand image and raise awareness. As shown below, the instagram page does a great job visually.
Lulu Lemon’s twitter page is an essential part of their social media advertising. The use of the twitter page is to create loyalty/fan followings as well as to facilitate purchase. Their twitter page does a little bit of everything. It posts inspirational quotes, pictures of people in Lulu Clothes, as well as many links. It is a huge part of their social media. Lulu Lemons snap chat is a great way for them to advertise themselves. Snapchat uses pictures and videos to promote their products across another social media landscape. Snapchat has over 100 million daily active users, which shows that Snapchat is a great way to market them. It is the fastest growing social media tool, and can be an essential way for Lulu lemon to market them. Lulu Lemon is one of many companies to use Tumblr to help promote they. Tumblr is a great approach because it shows how many reposts, and comments are made on it. It also has a blog, and a way to message on it. It’s a great way for customers to comment about the product that is being used. The use of Tumblr is another way to create loyalty and fan followings.
The Lulu Lemon YouTube channel is a way for Lulu Lemon to show their customers exactly how they can use their apparel and products to help them with their workouts. When people can see visually through videos of how the apparel can help them while at yoga or working out, it gives customers another reason to buy that product. It also has a discussion section in which people can comment about it. Pinterest uses a lot of different layers to market their lulu lemon product. On pinterest, you can see exactly whether people like or dislike the product at hand. For example, you pin the products you like which shows what these customers like which can help Lulu Lemon out. Pinterest is used to communicate and raise awareness about the product.
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