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Eaturk Case

Autor:   •  September 10, 2017  •  2,596 Words (11 Pages)  •  678 Views

Page 1 of 11

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No of Tables

No of chairs

Total chairs

8

4

8x4=28

6

6

6x6=36

28+36=64

So in this way, we are launching our new Turkish based Restaurant “eaturk”, with 64 chairs. In this way we can serve 64 valued customers at one time.

TVC Ad Explanation

Tvc Ad of Eaturk is based on a Turkish fast pop music. The ad is consisting of one minute and nine seconds. As we are opening our new restaurant, so our ad contains everything related to restaurant. Firstly we have shown the outlook of our Restaurant “Eaturk”, then we try to show little bit of our kitchen that how Eaturk food will be cook. After that we try to show our upper portion where we will serve the Turkish food to our valued customers. We shoot some of the images from the upper portion and try to show some sitting arrangements as well. After that we show some of the Turkish dishes, which create very good impact in our Ad that when people see the ad they will understand our quality and new Turkish taste. And lastly, we end up our ad by giving timings and some discounts information on LSE cards. That Students of LSE can avail 20% discount on have lunch or breakfast from “Eaturk”. And at the end we end our ad on the slide of our “Eaturk” and our slogan which is “what are you eating today?”

Tv Channels

Time Slot

Tarrif rate/min

Repeat in a day

Duration

Total

World call local movie channel

11am to 3pm

10000

20

April-May

12000000

Watteen cable local entertainment channel

12pm to 5pm

10000

25

April-May

15000000

Geo News

5pm-9pm

150000

12

April

54000000

City 42

12pm-6pm

15000

35

April-May

31500000

Hum Tv

4pm-8pm

110000

15

May

4950000

Ary Digital

6pm-8pm

250000

15

May

1125000

Ary Music

11am- 4pm

35000

20

April-may

42000000

Total

94425000

Radio Ad explanation

Our radio ad contain a story, in which some students are talking about to go into some eating place. When they came out of the classes they feel hungry and talking to go out of the college. In this way, we can target out=r youngsters and can target them very effectively. In the middle of the ad we try to give our customers a little bit of detail about our discount and new Turkish dishes. In this way we can explain that “Eaturk” is a Turkish based Restaurant. And Now Youngsters can come and enjoy the new Turkish Food and new taste. We will use different radio channels in order to target our new customers.

Radio Channel

Time Slot

Tarrif rate/min

Repeat in a day

Duration

Total

FM 107.4

12pm to 3pm

15000

10

April-May

300000

FM 106.2

3pm-6pm

12000

10

April

120000

FM 94.6

6pm-10pm

18000

10

April

180000

FM 103.0

11am-4pm

15000

20

April-May

600000

Total

1200000

Banner Explanation

The banner of the “Eaturk” will be made on the basis of our Basic red color and white color. In our Banner,

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