Eaturk Case
Autor: Mikki • September 10, 2017 • 2,596 Words (11 Pages) • 543 Views
...
No of Tables
No of chairs
Total chairs
8
4
8x4=28
6
6
6x6=36
28+36=64
So in this way, we are launching our new Turkish based Restaurant “eaturk”, with 64 chairs. In this way we can serve 64 valued customers at one time.
TVC Ad Explanation
Tvc Ad of Eaturk is based on a Turkish fast pop music. The ad is consisting of one minute and nine seconds. As we are opening our new restaurant, so our ad contains everything related to restaurant. Firstly we have shown the outlook of our Restaurant “Eaturk”, then we try to show little bit of our kitchen that how Eaturk food will be cook. After that we try to show our upper portion where we will serve the Turkish food to our valued customers. We shoot some of the images from the upper portion and try to show some sitting arrangements as well. After that we show some of the Turkish dishes, which create very good impact in our Ad that when people see the ad they will understand our quality and new Turkish taste. And lastly, we end up our ad by giving timings and some discounts information on LSE cards. That Students of LSE can avail 20% discount on have lunch or breakfast from “Eaturk”. And at the end we end our ad on the slide of our “Eaturk” and our slogan which is “what are you eating today?”
Tv Channels
Time Slot
Tarrif rate/min
Repeat in a day
Duration
Total
World call local movie channel
11am to 3pm
10000
20
April-May
12000000
Watteen cable local entertainment channel
12pm to 5pm
10000
25
April-May
15000000
Geo News
5pm-9pm
150000
12
April
54000000
City 42
12pm-6pm
15000
35
April-May
31500000
Hum Tv
4pm-8pm
110000
15
May
4950000
Ary Digital
6pm-8pm
250000
15
May
1125000
Ary Music
11am- 4pm
35000
20
April-may
42000000
Total
94425000
Radio Ad explanation
Our radio ad contain a story, in which some students are talking about to go into some eating place. When they came out of the classes they feel hungry and talking to go out of the college. In this way, we can target out=r youngsters and can target them very effectively. In the middle of the ad we try to give our customers a little bit of detail about our discount and new Turkish dishes. In this way we can explain that “Eaturk” is a Turkish based Restaurant. And Now Youngsters can come and enjoy the new Turkish Food and new taste. We will use different radio channels in order to target our new customers.
Radio Channel
Time Slot
Tarrif rate/min
Repeat in a day
Duration
Total
FM 107.4
12pm to 3pm
15000
10
April-May
300000
FM 106.2
3pm-6pm
12000
10
April
120000
FM 94.6
6pm-10pm
18000
10
April
180000
FM 103.0
11am-4pm
15000
20
April-May
600000
Total
1200000
Banner Explanation
The banner of the “Eaturk” will be made on the basis of our Basic red color and white color. In our Banner,
...