Study of Influencce Factor on the Procurement of Agarbatti by Retail Outlet

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LIST OF TABLES:

List of Table

Page Number

Brand preference of the retailers

18

Brand ranking by the Retailers

21

Consumers Brand Preference

22

factors influencing consumers to buy a specific brand

23

Factors influencing retailer’s procurement of Agarbatti

24

Price effect on sales of Agarbatti

25

LIST OF DIAGRAMS:

List of Figure

Page Number

Consumer point of display

19

Seasonal Sales Analysis.

20

Frequent advertisement increase the demand

25

Influence of brand name on purchasing

26

Influence of aroma

27

The nature of packaging

28

CHAPTER I

INTRODUCTION

This chapter starts with a brief description of the company, its capital structure, products and services that it serves. Along with it, the chapter is followed by the background of the study where more focus is given about the Agarbatti and its insight. Likewise, problem statement follows the background, where by the research problem are highlighted and major objectives of the study are presented. Also, this chapter deals with the limitations of the study and anticipated solutions to solve these limitations.

1.1 Description of the Company

Introduction - Surya Nepal Pvt. Ltd.

Surya Nepal Private Ltd. Formally known as Surya Tobacco Company was established in 1986. The company has a Vision of "Growth through Quality and Excellent". SNPL is a joint venture between British American Tobacco (BAT) holding 2%, ITC Limited with 59% and Nepalese entrepreneurs holding 39% shares. SNPL operates through its factory in Simra, and Tanahu. SNPL, s head office is located in Kathmandu.

SNPL is currently engaged in the business of Cigarettes, Safety Matches, Agarbatti and Readymade Garments in Nepal. SNPL’s commitment to its corporate vision “enduring value for all stakeholders” has been uncompromising through the years and is reflected in every product, process and service provided by the company.

The company has been awarded with prestigious FNCCI National Excellence Award for being the best managed corporation in Nepal. The company is awarded with various national safety and environmental awards and is ISO -9001:2000 certified company.

Mission

- To create sustainable competitive advantage for the buyers by providing a superior sourcing solution.

- To provide a superior smoking experience to all smokers of our brands as well as consumers of other tobacco products.

Vision

- To be an internationally bench-marked multi-business corporation in Nepal, delighting global and domestic customer with a proud “Made in Nepal” label and accounting for the 2% of country’s GDP.

- To be a partner in national building and create enduring value for all stakeholder.

Objectives:

- To enhance the quality of Cigarettes, Agarbatti, Matchsticks.

- To be a market leader in Agarbatti, Matchsticks and cigarette industry of Nepal.

- To expand the business and increase the profitability of the company.

Major Products and Services:

- Garments

- Agarbatti

- Matchsticks

- Cigarette

Recent news and events

1. SNPL Jazzmandu 2015

The 13th Surya Nepal Pvt. Ltd. Jazzmandu kicked off from 04 November 2015 for a week in twelve different venues of Kathmandu.

The lineup included several international and local artists including Leni Stern from USA , Julia Saury Trio from France, Yaite Ramos from Cuba, Banda Magda from Greece and Argentina, Katmon Cherry From Israel, Kjetil Husebo From Norway and Nepal's own favorites Cadenza, Gandharva , KJC Faculty , Rabin Lal & Bijay Lal Shrestha and Nepal Army Jazz Orchestra.

- Wooden Safety Matches

After successful launch of Tir Wax safety matches, Surya Nepal Private Limited had launched Tir wooden safety matches from June 2015

- Rs. 100 Million Contribution To Prime Minister's Disaster Relief Fund

Surya Nepal Private Limited is committed to work with the Government of Nepal to help with relief and its reconstruction efforts. Surya Nepal Private Limited has donated Rs 100 million to the Prime Minister Disaster Relief Fund on 11-May-2015 to support work towards rehabilitation and relief of the earthquake victims. Apart from this, Surya Nepal has already provided relief material worth Rs 5 million of tarpaulins and basic food supplies in the immediate aftermath of the earthquake to the people in the effected districts and continues to mobilize its resources on future relief work.

Capital Structure

The capital structure of SNPL is as follows:

Heading

Amount