Lawn Care’s Current Strategic Mission

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in choosing the appropriate grass seeds and fertilizers which will go well with their wants and needs.

Question #4

What pre- and postservices could Lawn Care offer its customers to complement the sale of its physical good, such as grass and fertilizer?

Pre services

• Before selling goods to customers, the professional staff can go and see the land and after that give some advice to the clients concerning the portioning and usage of the product. After examining the land, depending on quality of the land the professional staff can offer the right combination of grass and fertilizer to use.

• The company can make relevant suggestions about the right place, the right tome and the right way of planting the grass so that customers know when, where and how they can use the grass and fertilizer.

• The company can also have the group of designers who will inform the customers about the innovative and interesting ways of decorating the park or the golf club.

Postservices

• After-sales, time-to-time, the professional staff can go and have a look on how grass is growing and give instructions for the future.

• The company’s professional staff can also initiate educating and training programs for the customers by equipping them with proper knowledge and materials for application and later keeping of the grass seeds and fertilizers.

• The company can suggest to customers mowing services that can be included in the package and be implemented according to a specific schedule designed right ahead.

Question #5

Redo questions (1) to (4) and provide a new or revised strategy and associated customer benefit package and value chain where services play a larger role.

Strategic Mission

• High quality goods with highest level of customer service.

• The Lawn Care Company eagers to provide:

• Valuable customer experience

• Premium quality physical product

• Availability of largest variety of pre and post production services

• Healthy, green and taken care of grass

Competitive Priorities

• The Lawn Care Company is increasingly efficient at:

• Timing – provides goods and corresponding services on time without delays and minimized waiting time

• Quality – produces the best and most effective grass seeds and fertilizers, performs the application of the product and other applicable services perfectly

• Flexibility – have designed productive ways of complementing various customer benefit packages according to the latter’s preferences and needs

Customer Benefit Package

• Grass seeds

• Fertilizer

• Land monitoring and examining services

• Individually designed instructions’ list of the adequate selection, portioning, application and care of the products

• Decorating and designing services

• Continuous monitoring through the entire course of grass growing

• Training programs

• Mowing services

Value chain

Question #6

What are your final recommendations?

In short, the Lawn Care Company should concentrate on the provision of high quality services as well as goods. It should provide the mentioned above large consumer benefit package and integrate consumers in service creation process by giving them a chance to participate in the application of products (through training programs and consultation). By implementing these steps the company will be able to increase the customers’ value and gain a competitive advantage over its competitors. The company should also broaden its customer segmentation by also targeting residential lawn care