Ikea Edmonton Research Project

...

The theoretical orientation of this work is theory of knowledge because the research is concerned with the causes as well as the impact of the customer services and the ways to provide better customer services. So, it provides stress on providing knowledge to management of Ikea Edmonton regarding the services of customer satisfaction. Improper training of the staffs and their carelessness can be major reason behind this dissatisfaction among the customers. So, the management should focus on the ways to provide a better customer satisfaction to the customers (Halbur and Halbur, 2006).

In 2002, Patton, M. and Patton, M. in their book of “Qualitative research and evaluation methods” stated the ways through which qualitative research can be evaluated. This book is used in the evaluation of data to present the outcome of research. Data is evaluated with the help of experts. As in the book they stated that qualitative research involves the data which is more qualitative or subjective. The data collected in the research is qualitative in nature, hence the analysis is also done on the basis of qualitative precepts.

Research Methodology

The major aim of this research is to find out all the important information which is required to solve the current business problem of Ikea Edmonton. In this current research, the secondary data will not be gathered. The entire research will be based on the primary research. The primary research will help to gather the primary data which is very crucial in order to reach an important conclusion.

Types of data- The primary data will be gathered with qualitative research. Qualitative research has the ability to supplement and optimally re-orientate the current understanding of customer dissatisfaction.

Method of data collection- In the current research, the qualitative research procedure will be followed is interview. In order to conduct the interview, a questionnaire is required to be prepared. A camera can be used in the research so that the identities are gathered and can be utilized for further requirements. The research will be conducted in Ikea Edmonton.

Sampling and Respondent profile

The subject of this research will be the customers who regularly visit Ikea Edmonton. So the sampling method will be stratified method in which only the customers of the store will be interviewed. In the interview, 10 people will be interviewed. So, the sample size will be 10 (Thompson, 1992).

Methods of Data Analysis

The research is conducted using quantitative method and so the gathered data will also be analysed with the help of quantitative methods. The hypothesis of the study will be scrutinized with the help of statistical techniques which will include graphs as well as general descriptive techniques.

Research plan

In order to conduct the research in an effective manner and solve the business problems encountered by the organization, there is a need to frame a proper research plan. The research plan will include all the important steps which will be followed to conduct the research. The entire research will require six months’ time (Brace, 2008). The plan for conducting the research is given below:

[pic 1][pic 2][pic 3]

[pic 4]

[pic 5]

[pic 6][pic 7]

[pic 8][pic 9]

[pic 10]

[pic 11]

[pic 12][pic 13]

[pic 14]

[pic 15]

[pic 16]

[pic 17]

---------------------------------------------------------------

[pic 18]

Task

Start Date

# Days Required

Identification of the problem

4/3/15

14

Selecting the objectives

4/20/15

3

Literature review

4/20/15

30

Selection of study area

5/20/15

7

Collection of data

5/27/15

7

Processing of data

5/25/15

14

Analysis of data

6/7/15

7

Researching proper conclusion

5/25/15

40

---------------------------------------------------------------

Match resources efficiently to the research question or hypothesis

Customer dissatisfaction has proved to be a major problem for Ikea Edmonton. The customers visiting this store will be interviewed for the purpose of developing an idea about the causes and effects and look out for the ways which will help in developing and improving their lives. Research carried out on customers dissatisfaction can be completed in a number of ways. It is very essential to find out the major causes for which the customer is getting dissatisfied with the services provided by the customers. So, an interview will be organized with the help of a questionnaire. For conducting the interview recorder, pen, pencil, camera will be required. The interview will take two days (Brace, 2008).

The questionnaire has been designed by keeping in mind the problems encountered by Ikea Edmonton. The questionnaire will consist of all the important questions that will help to gather the required information. The questionnaire is considered