Company: Adobe – Multinational Software Company

Company: Adobe – Multinational Software Company

Adobe is considered as one of the most innovative company in the world. Its multinational stature has allowed it to spread their products throughout the globe, from which their top and recognised desktop publishing software includes Photoshop, Illustrator, Acrobat Reader, Dreamweaver, Lightroom etc. The company has transformed widely expanding their function to online, where traditional method of selling software through physical mediums such as cds and dvds has been minimized rather everything has been integrated through a cloud based system. Adobe is constantly innovating, as of 2017 the company has started to work on areas of artificial intelligence and virtual reality.  

Adobe is clearly a front runner when it comes to innovation and from the 55 business models identified by Gassmann, O et al (2014) we can apply seven models that can be applied to this revolutionized organisation, they are, Solution Provider, Add-on, Subscription, Flat Rate, Digitization and Pay per Use. However, due to the requirement of this assignment the discussion of the first three models shall be instigated.

Solution Provider

Adobe expertise relies in providing range of products for that can help in desktop publishing combination of Photoshop, Illustrator, Dreamweaver and Lightroom web designers and graphic artists get their job done easily, the compatibility among the program allow to transfer work from one software to another with ease. With adaptation of Creative Cloud designers get the option to store their work at a common location, making it accessible anywhere as long as web availability exists. Another product Adobe offers is the Acrobat Reader this is one of the most famous pdf readers.

Add-on

The add-on features of Acrobat Reader allows with certain charges users can get various features such as ability to edit pdf, allow pdf to be converted any other formats, ability to generate official documents giving authority to users to make and request signatures. Additionally similar features are available in Dreamweaver giving web developers access to library of widgets and graphics for implementing into their websites. Many users prefer these features as it helps them save cost, as most of the time not all the features of the software are utilized and customers are still charged for the full package. Add-on business model gives the users capability to select the features they really require.

Subscription

The final business model to be discussed here is subscription. This method of purchasing a product where daily, weekly, monthly or yearly charges are applied for using the product, rather than full price of the product, moreover the service can be discontinued when no longer in use. In Adobe’s case the subscription service can be monthly or yearly depending on the customer preference. Advantages of this type of model are the convenience and customer loyalty gained over a period of time. Also makes easier for customer to make payments, Adobe’s Photoshop used to cost $699 for full software, but now customers can subscribe for $9.99 monthly – which is more affordable, as when service not required can be stopped.