Advertisement & Promotion

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D: papa…!!!papa…!!!woh

then his father without looking at him and says,

P: “Kia kerti hai larki?”

D: Nahi papa aisi baat nai hai

P: To Phir

D: papa… gari

P: kya hua gari ko..??

D: Gari…….lag gai hai [and keeps on talking in the background explaining the incident]

Father looks him with anger but in a second his expression changes and he smiles and says:

P: it’s alright!

VO: Salman saab ka yeh rawaya is liye nahi hai kyun kay wo ameer hien laikin unkay un kay pass Suzuki Swift hai jiss kee maintance sb se sasti hai. To aj hee apny qareebi dealer k paas jaein aur Suzuki swift ka intekhab karein.

The AD ends.

Radio Narration

Father sitting at home reading the newspaper receives a call from his son

Son: PAPA! Who na wo garri lag gayi hai meray say halki si

Papa : It’s alright barray barray shehron mien aisi choti choti baatien hoti rehti hien.

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Print campaign:

[pic 1]

Outdoor Campaign:

[pic 2]

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BTL Activities:

- Pak wheels car show is expected in February 2016 at liberty market Lahore. We will manage to get a space there, will display our car and tell visitors about the features and benefits of car.

- On 19th March, 2016 we will sponsor a screen at liberty round about for live streaming of Pak Vs India T20 match. After every over we will run our TVC on that sponsored screen.

AIDA Model:

Our TVC and radio campaign consists of all elements of AIDA model.

Attention:

- To gain viewers attention we presented a shocking fact that identifies a problem.

Interest:

- Once we got viewers attention, then we explain how the problem we've identified in the attention step is adversely affecting their lives.

This will help the viewers to identify with the problem and want to seek possible solutions.

Desire:

- In the desire stage, our objective is to show the prospects how our product can solve their problem.

So, we explain the features of the product and the related benefits and demonstrate how the benefits fulfill their need.

Action:

When we have created the desire to make a purchase, the final step is to persuade the prospects to take immediate action.

This will be done through this statement: (“Toh aj hi apny qareebi dealer k pas jein aur Suzuki swift ka intakhab karein”)