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Red Chair Case Study

Autor:   •  February 13, 2018  •  1,577 Words (7 Pages)  •  643 Views

Page 1 of 7

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Expenses

Space Rental P20,000 / month P240,000

Consumables P 25,000

Overhead P 18,000

Salaries & Allowances P 25,000

Total P308,000

Net Profit P242,000

- How does Customer Service figure in this enterprise? Illustrate.

One of the major keys to success in any customer service-oriented industry is creating customer loyalty. This is particularly important in a barber shop, where customers may need to return every 1-4 weeks to maintain a classic short hairstyle. To create a smooth, reliable, and comfortable environment for clients, a barber must be able to provide a high standard of customer care

- Creating an Inviting Space

- The shop should look clean, organized and inviting. The receptionist should have a friendly and approachable expression as it is the first person the customer sees as soon as he enters. The receptionist should greet the customer and ask how they can be helped.

- Greeting the Customer

- Customers should be directed to their respective seat, or waiting area if needed, where they are free to relax with reading material or even a cup of coffee. Barbers may give the customers a 5-min massage before the haircut

- Providing the Service

- Barbers should begin their service with a brief, friendly and professional chat. Ask what kind of hair style the prefer and discuss what would suit their needs according to expertise. The consultation with the barber is extremely important because it will give the customer a kind of expectation and reassurance. Friendly communication is the key to any successful customer interaction

- Follow-up Customer Care

- It is just as important to make the customer feel valued as they are walking out the door as it is when they enter. Walk the customer to the reception desk/cashier and compliment the customer with their new haircut as they leave. Thank the customer for coming in and trusting RED CHAIR for their hairstyle—finish it by saying that you are looking forward to seeing them again next time. Make the customers feel appreciated. And if in any case the customer sees any imperfection, he may come back and have it fixed free of charge within 3 days.

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