Qualitative Research at Radisson Blu Hotel (post Lafayette)

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It is a prime requisite for today’s managers to adopt and inculcate such dimensions in their strategic decisions to take their companies to the climax. This research is an effort to develop a framework for increasing productivity through qualitative research approaches. The framework covers global trends in achieving productivity through the specific roles of qualitative research to bring companies to the right track in any competitive era.

For the purpose of this assignment, only two objectives are being focused upon: First objective of the paper is to identify the roles of qualitative research pertinent to the productivity including some of the contents of achieving organisational success which can give managers an edge to work. The second objective is based upon the development of a framework which helps modern marketing and management gurus to know and beat the best in today’s fast changing and adopting technological era.

Thus, this paper comprises on four main sections: introduction, literature review, research methodology, findings and a conclusion.

- Introduction

Today’s managers are very busy in promoting the status of their company and adopting various business models and changing management processes with reference to changing customer preferences & technological updates. Business models such as Internet, Brokerage, Porter’s models, BCG matrix, Diamond model, Cost leadership, Technology models and many others are the methods to increase the productivity. There is another way to maintain productivity through qualitative research approach. Qualitative research is such a strength that makes post hoc knowledge easy for the organisation and creates a room to apply priori knowledge to achieve productivity. It is such a systematic inquiry that provides results that can later be applied in other organisational setups.

The major role of Qualitative research is to provide unbiased results and observations to ensure the competitive productivity. Qualitative research is also a strong tool to not only increase productivity but to maintain it in the long run. Many researchers believe that more than fifty percent of manager’s time is wasted just in identifying the problem but still sometimes lack to find the real problem. The identification of a real problem is half of the solution of that problem. Such inquisitiveness can be achieved through qualitative research approaches based on post hoc, secondary, acute observation, proven business models in the field of marketing, management, finance, IT and philosophy.

2.1 Purpose of the Study

The purpose of the study is to find out the role of qualitative research in productivity and the urgency of applying a framework to increase productivity in Radisson Blu Hotel at Poste Lafayette. In this research, two models have been adopted which are original in nature and designed specially to serve the purpose of the research. The first model named as Star productivity model which explains the nature and future of productivity.

The second model explains the theme of increasing productivity through qualitative research approach. This model is known as Framework of productivity through qualitative research.

Following are some of the trends of qualitative research approach which are put into two questions and possible alternatives & methods to use. They are put into some Qualitative research approach questions just to check what kinds of results can be extracted. How to enhance the managerial capability towards innovative activities of the hotel.

- The approach maintains to seek managerial capability

- Identification of some innovative activities like managerial training, technology or performance based model

- Some limitations are also mentioned

- Research Ethics as real references, bibliography, and very organised language and positive approach have be followed

This is all done in order to bring positive behavior and trust in data, confidence in registering results and presenting the results. The above approach can lead the reader to identify the reasons of managerial capability. Such questions are the prime requisite for any organisation. These things can lead managers to take their companies to the right track of progress despite being in the definite and competitive crowds.

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- Literature Review

Productivity is dependent on qualitative research approach and organisations not following such approach will definitely face complex situations. So the qualitative research is the main coordination function from globalisation to technology to reach at productivity which will definitely result into the image of the hotel. Productivity is such an organisational confidence which maintains the organisational development, image, and competitive edge.

Companies take ages to build an image and same is developed by investing the efforts in qualitative research methods from market analysis, competition and to the strategic management activities. The competition is always at faster pace but the two models which are depicted in this assignment act as guides for all the competitive managers to follow and adopt to work on, especially on the combination of qualitative research and productivity. The reason, the qualitative research and productivity are placed together in the model is because research shows that these two are the main crux factors in identifying the marketplace to achieve organisational excellence. The marketplace is achieved through understanding and researching on globalisation, societal concepts and technology towards organisational development, image and competitive edge.

It is found that qualitative research has progressed in fields such as anthropology, education, and management (Marshall and Rossman, 2006). Medical and health services research have also been using qualitative methods and funding agencies have been supportive of such methods (Curry et al., 2009). The need for qualitative research and the appropriateness of utilising specific qualitative methods for research in the hospitality field have been recognised (Kwortnik, 2003; Walsh, 2003).

The main sources and procedures associated with the most popular qualitative methods are presented on the following table as proposed by Yamagata-Lynch (2010):

Methodology

Sources