Ge’s Training & Development

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GE has also used the training and development programs to implement its ''Global New Directions'' which ensure continuity of talent supply (GE News center, 2009) . These directions are a strategy by the company to tap fresh talent from the market that the company needs to develop. The talent sought after is meant to be on a global scale. The directions through the training and development programs also provide for the fresh talent opportunities to train and develop as they explore broader ventures within the company. The current experience within the company won't be available in the company forever and will thus need to be replaced. So as to ensure that the performance of these individual duties is not interrupted, the ''Global New Directions'' need to be implemented effectively just like the company does. The directions also ensure that the company does not suffer from decrease incompetency due to the retirements.

The company has achieved prestige and success as it gives back to its customers and employees through the learning, training and development programs. Giving back is an effective marketing strategy that corporations use to create a good public image of the company. The customers and employees of the company will have a good perception of the company as they enjoy the training, learning and development programs. Good public image is a major booster of customer and employee loyalty. If people are saying good things about your company then the company is likely to attract more customers and retain both the existing customers and employees. This is how loyalty is created. GE can associate its success to the loyalty is has created. Customers are loyal to their programs due to the good image that the company has created. Loyalty enables the company to have constant demand in the market that enables it to generate revenues from sales and ensure that they have enough facts on which to base their planning strategies. This catapults the development of GE both as a company that sells products and as an institution that offers employment.

In summary, the company owes most of its success to the learning, training and development programs that it offers its customers and employees. The programs have enabled the company to prepare their new employees and retain the existing ones, achieve prestige and success as it gives back to its customers and employees create a management which discourages the employees from feeling like victims, and to implement its ''Global New Directions'' which ensure continuity of talent supply. From these key pointers it is clear that effective implementation of the program is very fruitful to the company. John F Welch Leadership Development Center has been successful and relevant for over more than 50 years and continues to succeed.

References:

1. Joseph, J., & Ocasio, W. (2012). Architecture, attention, and adaptation in the multibusiness firm: General electric from 1951 to 2001. Strategic Management Journal, 33(6), 633- 660.

2. Bishop, S. (2009). Fact Sheet —Leadership Development & Training at GE.

3. Entry-Level Leadership Programs. (2013). Retrieved January 4, 2013, from http://www.ge.com/careers/culture/recruiting-development/entry-level