Google Glass

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Recommendation

As stated above, now it is all about enterprise-specific augmented-reality applications, because those markets are ready and willing to buy and try smart glasses, rather than the consumer use cases that originally surrounded Glass’ launch. Fashion is not as important when it comes to carrying out a career and businesses avoid some of the privacy concerns by specializing Google Glass apps.

I would suggest to implement New Glass Glass within “Moonshots”, creation of “Alphabet”– umbrella company, a holding company for all of the excising units within Google. This way the risk of applying new product for the Goggle will be minimized, as no one can predict whether the product will be successful or not. By doing this, the reputation of the company will not suffer. In addition, it is an outstanding opportunity for the Moonshots, to have a head start with the successful product.

What I can say about the vision revolution is that it will change the world we live and work in. Faster information exchange: decreased task time, reduced costs, increases data collection, It’s uncertain just how far this technology will take humanity but it is certain that it will provide companies with unprecedented ways to operate that save us time and money. In this economy that is

a welcome change! Google glass can be a hit in the market with proper execution of the plans and with backing of Google developers of they can convince and eliminate the public worriers over privacy and safety issues this product and be one of the iconic and innovative ever developed.

Appendix 1

SWOT

Strength

Strength of Google as a brand

Diverse services

Uniqueness

Opportunities

New technologies

Re-launch

Usage in the workplace

New target market

Impact on Mobile Interaction

Weaknesses

Mixed reviews

Lack of appreciation

Bad reputation

Privacy issues

Threats

Unwelcome after re-launch

Bans of Glass in public places

Petitions because of copyright and privacy issues

Possible lack of demand

Competitors

Business model canvas

Key partners

-Enterprise solutions (Glass at work)

-Distribution partners

-App developers

Key activities

-Co-innovation

-Seals of Google Glass

-It Support

Value proposition

-Easier access to relevant info.

-Easy to use

-Hands-free

-Improve communication

Customer relationships

-Technical support

- Dedicated personal assistance

Customer segments

-Small business to huge enterprises

- Technology enthusiasts

-Health care

- Innovators and early adopters

- Security industry

Key resources

-Personnel

-IT facilities

Google glass devices

Channels

-Trade