Organizational Culture Within Google.Com

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Google believes that having employees who have close friendships at work is important. Google believes that having the close friendships and the working relationships together can increase employee productivity by over 50%. The reason for this is that having a culture where employees can be themselves helps to build the employee confidence and increases loyalty to the company (Morrow, 2009).

The subcultures at Google are much more difficult to define than many other aspects of the company. Almost every Google employee, including the co-founders and CEO do not fall exclusively into one subculture or another. While it is common in companies for employees to fall into one or two of the subcultures, most Google employees seem to have a part in all three subcultures.

The operator subculture is seen throughout the whole organization of Google in how they operate. The use of work groups and teams helps to build the idea that every employee at google, including the midlevel and upper level management teams are all a part of the operator subculture. While there is a management structure in place, this seems as more of a formality within the organization.

Every employee within the Google organization falls into the design/engineering subculture. The fact that the teams and work groups are constantly working on ways to improve the operations of the company is why everyone falls into the design/engineering subculture. Google being a technology based company means that there is constant innovation being designed and implemented throughout the organization and this require that more than a small handful of people are responsible for doing so. Another reason that everyone has to fall into the design/engineering subculture is because there is a lot of competition for Google in the search engine as well as some of the other technology based businesses that Google is involved in. One of the biggest competitors to Google is Apple in their use of maps as well as their Safari internet applications which are used on the IPhone and IPad devices. There have been many innovations which Google has created to keep them ahead of the competition such as the Street View feature which is available with Google Maps that Apple does not have available with their maps application (Kuntze, 2015).

Google’s business is far more reaching than just internet searches, and in having the different aspects of the company work together everyone must be involved in designing and engineering how to make the different components work together. If you search a particular store on Google’s mobile application you not only get the website results, but it also displays a map showing the closest locations. If you choose to use the map to navigate to that location, the Google Maps GPS guided routes are automatically given to you on your phone. Without the design/engineer process to make all of these facets of Google work together, then it would be much more difficult to search for a store, find the address, and use a third party navigation system in order to be able to get to the location.

The executive subculture at Google again falls to every employee at Google. There was a time when one of the vice presidents of Google made a mistake, which cost the company millions of dollars in lost revenue. Rather than be upset at the employee Larry Page, one of the co-founders actually recognized the person in a positive manner for making the mistake as it showed the company was moving forward at a good pace instead of stagnating. Each person at Google is responsible for increasing revenue whether by coming up with new marketing ideas or how to attract new paying clients for the Google Sponsored results.

References:

Chatman, J. (2015, March 13). Culture: Why it's The Hottest Topic In Business Today-Forbes. Retrieved from Culture: Why it's The Hottest Topic In Business Today-Forbes: www.forbes.com/.../culture-why-its-the-hottest-topic-in-business-t...

Kuntze, R. (2015, August 21). Google's Organizational Structure & Organizational Culture. Retrieved from Google's Organizational Structure & Organizational Culture: panmore.com/google-organizational-structure-organizational-culture

Morrow, B. (2009, October 9). Leadership & Culture at Google Inc. Retrieved from Leadership & Culture at Google Inc: benmorrow.ifo/blog/leadership-culture-at-google-inc

Schoenen, M. (2015, Febuary 16). What is Noogler Orientation Like Indise Google. Retrieved from What is Noogler Orientation Like Indise Google: https://www.quora.com/What-is-Noogler-orientation-like