Amazon Case Study

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selling the dollhouse on other websites for the higher price. Finally, I would embroider somewhere small on the dollhouse a logo and the stores website. I would do this to any product I sell online or in the store to help gain traction to the store website. This can be done cheap with a personally designed ink stamp.

One of the company’s biggest threat is Amazon deciding to pursue products that gain traction on their website. Before any other product is sold on Amazon or any other site, the company needs to have signed distribution agreements with their suppliers. The agreements need to have a no sale clause to Amazon or whomever the new website is they decide to sell through. If they cannot get this type of agreement they should negotiate for the same price sold to any online retailers, or some type of timeframe that certain products cannot be sold by their competitors online.

3. I do believe the company should continue their business. They need to revamp a few areas and consider some other strategies for success.

A solution to counter the slow season and grow sales would be to consider expansion. They could do a market analysis on their store customers and areas similar to where their store is. Then expand into those areas. I would consider looking into areas that would be busy during their slow season.

One strategy that I believe they should continue is the online market. They have a good eye for unique products that sell well online and in stores. I would consider building stronger relationships with my manufacturers and make partnerships with the manufacturers so their products are not sold by other companies.