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Shanzhai! Mediatek and the “white Box” Handset Market

Autor:   •  November 5, 2018  •  873 Words (4 Pages)  •  501 Views

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Ericsson? What should these tier 1 incumbents do?

A3: Yes, as it was able generate and address a new market that wasn’t being served by the tire 1 companies and also allowed for unethical companies to take advantage of knocking off their final products and add features that they may have not been able to provide, which especially harmed those bottom tire 1 companies whom weren’t able to catch up with the 3G market demands distinguish its self such as Nokia or black berry.

As for Tire 1 companies: They can continue fighting legal wars against the knockoff producers and their suppliers and work alongside other tire 1 companies to expedite initiation of regulation and governance for phone productions or create a new disruptive innovation of their own in response to the struggles they may be facing in their own company and targeting a new segment of audiences.

Q4: Should MediaTek try to sell to tier 1 manufacturers such as Nokia? What impact would it bring to MediaTek and the mobile telephone handset industry? 


A4: They could possibly pursue that option wish would probably bring them more revenue and make them look legit and not a supplier to knock offs as they have been painted out to be and thus by producing a new special higher process chip funded by the big company would allow for higher capabilities and thus further features under the 3G market which would over perform and give the contracted tire 1 company an advantage over its competitors and thus creating a new disruptive innovation.

Q5:Online platforms such as eBay or Amazon z-market have enabled niche retailers to sell directly to customers. Do you think these e-platforms have disrupted the retailing industry? What are the major differences between retailing and the mobile telephone handset industry? 


A5: Yes, there is no denying its huge impact on the market as platforms such as Amazon and Ali baba has seen huge success and re-innovated the way consumers shopped and also damaged the retails financial status as indicated by the recent bankruptcy of big retail chains such as toys r us.

The mobile phone handset industry has an advantage of both creating a niche and answering a niche in the market which is a direct result of the high agility of the industry as it can be easily marketed physically or virtually while the retail industry has to be specific and agility comes with a huge cost which presents one of the many constraints that face the retail industry in the 21st century.

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