Maggi Lunch Box Marketing Assignment

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Studying Age: The studying age segment though not traditionally targeted specifically has been devouring Maggi instant noodles. The proposition of convenience of cooking as well as that of a tasty filling snack attracts this segment which due to erratic schedules keeps missing their regular meals. They can also share the noodles with their friend or their partner so that could save more money and time, and also can boost their relationship.

Office Goers and Working Women: The company also targeted this segment people because they were the one who needs refreshment time to time because of hectic schedule and with would take their minimal time. So by keeping this aspect into consideration, the company introduce the Maggi 2 in 1 Lunch Box so that they can fill their stomach with their favorite flavor.

Housewife: Housewife was also a part of consideration because most of them will buy the more benefits product. With Maggi Lunch Box, they can use the lunch box as normal lunch box after their kids finish the noodles inside. Besides, due to Maggi Lunch Box provide 2 flavors in a box, housewife may think it will be more worth because they can buy two flavors instant noodles at the same time, it help them to save more money so that they can buy others thing they wish to buy.

3.2 Key Customers

The key customer that we target is teenagers and housewife. We provide key customers with several benefits. Consumers who purchase Maggi Lunch Box might get 10% discounts if they purchase more than RM20. Sometime we are having promotion which means that they will enjoy our buy 1 free 1 promotion. We believe that many of them will like our product because it was comes with 2 flavors and was cheaper than buying one hot cup. Besides, we will also hire promoter to deal with our customer. Other than buy 1 free 1 promotion and 10% discounts, we will also organize contest or games for them.

3.3 Customer Management

To maintain a good relationship with the customers, we will listen to our customers. One way social media can help is providing a space for businesses and customers to connect. By creating accompany social media page and accounts, our company can help customers reach out if they have any concerns, issues or feedback. We will also be genuine to our customers. People can spot a fake from afar and the last thing we want our company doing is having an insincere business’ persona. Same goes for how we converse with our customers online or offline. Being genuine with our customers goes a long way when it comes to maintaining customer relationships. If the customer having issues on our product, we will provide them an honest answer and do not make promises we cannot keep. To keep our customers coming back for our products, we will ensure that our products are always in the lowest price but good in production compare to others brand. If the customer having issues or feedback, they might go through our social media page to leave us a message or they may make a call to us and tell us their opinion or issues they met. We will train our employees the way to connect with our customers with good attitude to welcome them to purchase our products and how to response to our customers politely.

4. Action Program

Products / Services[pic 1]

Products / Service

Description

Price

Maggi Lunch Box

Maggi comes with 2 different flavors in a lunch box. Customer can reuse the lunch box again and again.

RM4 each (Price including GST)

MAGGI Lunch Box

4.1 Market Position

We let our product available in every supermarket, mini-market and any others outlet around the world. We provide the cheapest price product to our customers. The brand of Maggi is well-known and provide the belief to customer, so we are responsible to satisfy their needs and wants. We can also compete with our competitors because our product is more practical and more economical.

4.2 Unique Selling Position

First of all, we will do advertisement to promote our products when it launch. We set the price lower so that customer might purchase more. According to the psychological display, people will tempt to purchase more and more if the products are in lower price and had no different compare to others brand. After the advertisement, we also will do promotion to them which is buy 1 free 1 promotion or having contest. The lunch box is give us more advantageous because so far there are no brand create this lunch box as well.

4.3 Value to Customer

The value that we provide to the office goers customers is a need for them. They might buying instant noodles when they overtime or maybe when they are lazy to cook. Besides, our product is also dispensable product to some customers. They can either choose to purchase or not to purchase it.

4.4 Growth Potential

We expect the sales good because our company has a good brands and reputation in the market. The operation cost to produce this lunch box is low, and the sales revenue we gain from customer is high, so the profit will automatically become higher. At the same time, Maggi Lunch Box is a fresh product in the instant noodles market, so we expect the demand will high due to the situation we are the only one who can supply them this lunch box. Of course, we will also improve our products according to our customers’ preference, needs and wants.

4.5 Pricing Strategy

Our company using low-cost strategy. This strategy is the same as what AirAsia using right now. Everyone can purchase our products with lower price and have high satisfaction. At the same time they also save a lot, customers feel happy with our products, we happy because we earn more profit, it’s a win-win situation

4.6 Place

Our product is available at any groceries shop, mini-market, and supermarket. We will provide our customers a distribution channels in our company website so that they can visit the shop near them.

4.7 Promotion

We will promote our product with different type of promotion. Our company will use internet to advertise our products. Before purchase the