Case Study Vodafone

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ways and in more efficient ways. Almost surely the UK communications market will converge in enhancing and improving the broadband and 4G internet technology for always more devices and structures. There will be probably also enhancement in the security of the connections also with the cloud computing service Cloud computing: sending data and delivering services securely and efficiently at low cost means big opportunities for businesses working on smart communication technologies. As more devices become connected to the Cloud, manufacturers of new devices will need to work with Cloud providers to ensure customers can connect to these types of services, so we can also imagine an always larger number of employees in this sector. And surely all this possible sceneries are interesting and could make this sector more attractive in the future for the huge possibility of revenues if if the challenge is big and the competitor are hardened.

4) To achieve the goal of being “The communications leader in an increasingly connected world” Vodafone’s strategy should be first of all very ambitious, that means offer mobile and internet service that tries to cover all the fields in communication area with integrated services for a totalizing customer experience in vodafone’s mobile world, because if the customer doesn’t fell himself totally absorbed by the service or the product probably you are mistake something. Vodafone should also try to reach the major possible number of countries with its services to be really worldwide, especially in the developing countries in which the possibilities of growth and to large market share are probably higher than in developed countries. That means very huge investment that should be also done in not so developed mobile sector for assure to the company in the future a privileged position and the biggest market share. Exactly the market share is a critical point if you want to be the uncontested leader in communications in this world because you have to do better and more then all the other competitors to reach the larger selling and the larger market share, that means that you have to enter in a virtuous circle made by excellent produtcs and services, huge revenue and more huge investment, and eventually also fruitful and profitable strategic alliance or partnership to optimize and make more efficient the resources and the processes.